Pumpkin spice season gets a DIY twist this year as Selefina Spices launches the $34 Fall Forward Spice Pack, a customizable kit designed to let cooks dial in their own warm-spice ratios rather than reaching for a one-size-fits-all blend. The launch, coordinated with sister brand Adagio Teas, arrives as operators across foodservice and retail brace for the annual autumn flavor surge.
What's in the Kit
The Fall Forward Spice Pack ships four refill pouches — ground cinnamon, nutmeg, allspice (2 oz each), and ginger (1.6 oz) — plus six Try-Me samples (2–3 tsp each) of ground cloves, cardamom, and mace. The mix-and-match format mirrors a broader industry shift toward ingredient transparency and consumer customization that has reshaped beverage and spice category trends over the past several years. For operators or home cooks who prefer a ready-made option, Selefina's Pumpkin Pie Spice Blend remains available at $5 for a 2 oz jar, built around a nutmeg-forward profile with cinnamon, ginger, allspice, cloves, and mace.
"Pumpkin spice continues to be a seasonal sensation, and we're excited to launch the Fall Forward Spice Pack, encouraging creativity in the kitchen," said Nina Zito, Founder and Creative Director of Selefina Spices. "From our signature spice blends and tea varieties, everyone can enjoy the season's most popular flavor."
The Tea Side of the Season
Adagio rounds out the fall lineup with two returning fan favorites. The Pumpkin Spice Tea — a caffeinated black tea blending cinnamon, ginger, and cloves — starts at $3 for a sample size and is positioned as a base for pumpkin spice lattes when combined with milk. The Honeybush Pumpkin Chai ($10, 3 oz) takes a caffeine-free approach, combining South African honeybush, Masala chai, cinnamon bark, cardamom, ginger root, cocoa nibs, safflower, and pumpkin for a dessert-adjacent cup. Both SKUs sit in the loose-leaf premium tier, a segment that has seen sustained growth as consumers and café operators alike migrate away from bagged commodity tea.
For restaurant and café operators exploring seasonal beverage programs, the Adagio offerings represent low-cost, high-margin add-ons with built-in consumer recognition — pumpkin spice remains one of the most searched flavor profiles each August through November. The loose-leaf format also aligns with the premiumization narrative that has defined specialty beverage programming in hospitality in recent seasons.
All products are available direct-to-consumer online. Selefina is part of the Adagio family of brands, which was founded in 1999 and has built its positioning around direct farm sourcing and flexible sampler formats. For broader context on how the spice and tea categories are evolving in foodservice, Food & Beverage Magazine has tracked the ingredient-transparency trend across multiple segments this year.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
