Rōti Rolls Out First Shrimp Menu

Rōti Modern Mediterranean has launched its Citrus Grilled Shrimp menu across all U.S. locations, marking the chain's first foray into shrimp-based offerings and a deliberate shift toward protein diversification.

The limited-time menu is available in bowl, salad, wrap, and pita formats, alongside four new beverages. The UK rollout follows on June 22.

Chef-Driven Strategy

The menu represents the first conceived by Chef Courtney Bufford-Hughes, Edible Brands' newly hired Director of Culinary Innovation who joined in early 2026. The citrus-forward approach signals a broader pivot toward seasonal, chef-driven menu development.

"Shrimp is a natural fit for Mediterranean flavors, and it was important for me to build a menu that felt vibrant and bright while honoring the bold, layered complexity Rōti is known for," said Chef Courtney Bufford-Hughes, Director of Culinary Innovation at Edible Brands. "The citrus marinade and herb vinaigrette bring a brightness that complements shrimp beautifully, and when you add roasted vegetables and sumac tomatoes, you get this dish that's just as colorful as it is fresh — which feels exactly right for summer."

What's on the Menu

All offerings feature citrus-marinated shrimp with roasted zucchini, yellow squash, and red bell peppers, plus the chain's signature spice blend and citrus herb vinaigrette. Key variations:

Bowl: Shrimp over saffron rice with cucumber, sumac tomatoes, feta, and garlic sauce.

Salad: Shrimp over spring mix with the same vegetable medley and vinaigrette.

Wrap: Shrimp in laffa bread with Mediterranean yogurt dip.

Pita: Shrimp in warm pita with yogurt dip.

New beverages include Strawberry Hibiscus Tea, Mango Lime Tea, Classic Lemonade, and Black Tea.

Why It Matters

Rōti's protein expansion reflects a broader industry trend toward menu diversification in fast-casual Mediterranean concepts. With seafood offering higher price-point potential and seasonal appeal, the launch positions the chain to capture both health-conscious diners and premium-seeking guests. The emphasis on chef-driven innovation also signals parent company Edible Brands' commitment to building culinary credibility beyond the Edible Arrangements gifting model—a key differentiator in an increasingly competitive fast-casual segment.

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Written by FBM Publications Editors