One Year In, Rosewood Amsterdam Expands Beyond Its Luxury Hotel Debut

Rosewood Amsterdam is entering its second year of operation with a slate of new culinary, wellness, and cultural offerings that position the property as both a guest destination and a cultural venue for Amsterdam's summer calendar.

The moves come as the luxury hotel, which opened last year in the UNESCO-listed Canal District, looks to deepen its footprint beyond accommodations into experiences that capitalize on the city's events and its own built attractions.

New Mediterranean Menu at Signature Restaurant

Eeuwen, the hotel's signature restaurant, is introducing a new Mediterranean-inspired menu led by Chef David Ordóñez. The restaurant emphasizes "locally sourced seafood, vibrant seasonal produce, and Mediterranean-inspired flavors designed for long lunches, aperitivo moments, and al fresco dinners on the restaurant's hidden terrace."

The venue is positioned as "a neighborhood dining destination rooted in Mediterranean conviviality, Dutch seasonality, and ingredient-led cooking."

Asaya Spa Wellness Programming and Day Retreats

Asaya Spa is rolling out summer programming including rooftop flow yoga, sound healing sessions, and the Kinoko Ki Day Retreat—a full-day immersive experience that takes guests to a local farm by land and boat to learn about medicinal fungi and herbs, create personalized wellness products, and enjoy a mushroom-inspired meal.

The spa is also introducing an Asaya Wellness Pass for locals and visitors, offering access to facilities, a complimentary signature treatment, tea collection, and light snacks.

WorldPride and Formula 1 Programming Shape Summer Calendar

Rosewood Amsterdam is leveraging two major summer events to drive traffic and visibility.

For WorldPride 2026, the hotel is offering the exclusive Rosewood WorldPride Canal Deck with "front-row Canal Parade views, live DJs, cocktails, and curated culinary offerings." The property is also hosting Dance Like No One Is Watching: An Exploration of Overlapping Queer Narratives in Contemporary Photography (July 4–August 10, 2026), developed in partnership with The Ravestijn Gallery.

For the Formula 1 Dutch Grand Prix, Rosewood Amsterdam is offering The Grand Prix Residency, described as featuring "official Formula 1 Paddock Club access, private luxury transfers to Circuit Zandvoort, dedicated concierge services, and curated city experiences."

The Gallery at Rosewood Amsterdam will host Echoes of Speed, a special exhibition by Formula 1 photographer Vladimir Rys opening August 19, featuring "signed photographs, Formula 1 memorabilia, and the launch of Rys' new monograph."

Garden-Inspired Afternoon Tea and New Pastry Chef

Rosewood Amsterdam has introduced "A Living Palette" Afternoon Tea, created by Executive Pastry Chef Sonara Sieng. The experience features "savory bites including smoked Dutch eel on brioche and marigold egg sandwiches with Oscietra caviar, freshly baked scones with seasonal preserves, and a final selection of seasonal pastries personally presented by the chef."

Sieng, who brings 11 years of culinary experience and a three-year tenure as Executive Pastry Chef at Rosewood Phnom Penh, has earned a reputation for "stunning custom cakes and creative flavor combinations and textures that surprise and delight Rosewood's discerning guests."

De Tuin Garden Anchors Wellness and Design Strategy

The hotel's garden, De Tuin, designed by renowned landscape architect Piet Oudolf, features native flora and serves as a contemplative space. According to the hotel, the garden composition includes "various hues of green and purple, making up of a diverse mix of shade-dwellers, perennials, and multi-stemmed trees, of which the Japanese maple tree is the focal point."

Oudolf's design is described as "a living canvas that flows through the seasons," with "aesthetics and sustainability" coming together to offer "encounters with elements of the natural world that might be found nowhere else."

The hotel also houses over 1,000 artworks throughout the property, positioning it as "a living gallery."

Why It Matters

For hospitality operators, Rosewood Amsterdam's strategy demonstrates how luxury properties can extend revenue streams and brand presence beyond room inventory by anchoring programming to cultural events, in-house dining and wellness amenities, and distinctive design features. The property's integration of garden design, contemporary art, and culinary experiences creates multiple touchpoints for both hotel guests and locals—a model that positions the hotel as a destination venue rather than simply a place to sleep.

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Written by FBM Publications Editors