Cantine Riunite is bringing its alcohol-free sparkling wines into single-serve territory, launching 187ml bottles of Riunite Zero Red Semi-Sparkling and Maschio Zero White Sparkling for U.S. retail distribution beginning in October. The compact format is designed to open new points of sale — particularly convenience, grab-and-go, and travel retail — where standard 750ml wine bottles are often impractical for operators and shoppers alike.
Suggested retail pricing is $2.99 for Riunite Zero 187ml and $3.99 for Maschio Zero 187ml, positioning both SKUs as accessible impulse buys at a price point that fits convenience channel economics.
The Market Case
The timing tracks closely with category-level momentum. The U.S. alcohol-free beverage category surpassed $1 billion in off-premise retail sales by the end of 2025, according to NielsenIQ, while online non-alcoholic beverage sales surged approximately 208% year over year, per Pinky Beverages' 2026 NA Trends Analysis. Cantine Riunite's own sales data underscores the demand: worldwide sales across 2024 and 2025 reached 200,000 bottles of Riunite Zero and 150,000 bottles of Maschio Zero, with the majority of both figures recorded in 2025.
For on-premise and retail operators already expanding their non-alcoholic beverage programs, the 187ml size introduces a low-commitment trial option — a format that has proven effective across sparkling water, cider, and traditional wine categories for driving trial among new consumers.
Operator Implications
"Today's consumers are looking for choices that fit more seamlessly into their lifestyles, and these new 187ml bottles give them another way to enjoy Riunite Zero and Maschio Zero on their own terms," said Mina Belhaj Rouas, Vice President of Marketing and Trade Development at Frederick Wildman & Sons, the exclusive U.S. importer of Riunite and Maschio. "Whether it's about moderation, portability or simply enjoying one serving at a time, this size makes it easier to choose an alcohol-free sparkling wine wherever the moment takes you."
The grab-and-go angle is particularly relevant for hospitality operators — hotels, airlines, stadiums, and event venues — where individual-serve packaging simplifies inventory management, controls pour costs, and sidesteps licensing complexities that can accompany full-bottle service. Restaurants and cafés building out zero-proof menu programs may also find the 187ml format useful as a by-the-glass equivalent for table service without the overhead of an open bottle.
Cantine Riunite, established in 1950 and rooted in Reggio Emilia's cooperative winemaking tradition, and Maschio, a Prosecco DOC pioneer from the Veneto region founded in 1973, both carry strong brand recognition in the U.S. Italian wine segment. Frederick Wildman's decision to introduce the smaller format ahead of the holiday entertaining season positions both SKUs to capture incremental volume at a moment when retailers and hospitality buyers are finalizing seasonal assortments. The broader story — a legacy wine cooperative moving aggressively into non-alc and convenience formats — reflects how established producers are adapting to a category that continues to outpace traditional wine growth.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
