The California Milk Advisory Board (CMAB) and Raley's Food For Families are returning for their fourth consecutive National Dairy Month partnership this June, committing up to $35,000 in matched donations to channel California dairy products toward food banks and community feeding programs across the state.

Throughout June, customers can donate in-store or online to Raley's Food For Families program; CMAB will match every dollar contributed under the CADAIRY4GOOD banner, doubling the purchasing power of contributions and directing proceeds toward dairy-specific food assistance. The effort directly addresses a stark reality: more than 1.8 million California households currently experience food insecurity, according to CMAB.

For operators and buyers tracking dairy supply chain and procurement trends, the initiative underscores how dairy producers are using cause-marketing partnerships with regional grocery chains to strengthen brand visibility while addressing nutrition access gaps. The "Do Good with Dairy" messaging will run both in Raley's stores and across digital channels throughout the month, giving the campaign broad consumer-facing reach.

The partnership sits under the Real California Milk CADAIRY4GOOD platform, which aligns California dairy farming families with community benefit programs. Raley's Food For Families is a long-standing charitable organization tied to the Northern California and Nevada grocer. Together, the two programs reflect a broader trend of agricultural producers and retail grocery partners co-investing in food access and sustainability initiatives that resonate with today's values-driven consumer base.

For foodservice and hospitality professionals sourcing California dairy, the visibility this campaign generates around locally produced milk, cheese, and other dairy products reinforces the Real California Milk seal as a quality and community-responsibility marker heading into the summer season. Food & Beverage Magazine has covered the growing role of regional dairy coalitions in shaping both consumer perception and foodservice procurement decisions.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.