Hospitality booking and referral platform PRIMA has named global longevity strategist Natalie Lefevre as its Wellness Ambassador, a move designed to accelerate its expansion into luxury wellness travel, longevity retreats, and medical-wellness hospitality.
Lefevre, who serves as CEO of Eagle Eye View Agency and hosts the podcast Legacy Lyfe, brings an international profile in preventative and regenerative medicine. She will work to identify wellness providers, diagnostic clinics, and destination retreats that align with PRIMA's growing recommendation ecosystem — then introduce those operators to the professionals and private communities who drive high-value bookings.
The Platform Model
PRIMA's core proposition is attribution-based revenue sharing: the platform connects hospitality and wellness businesses with the individuals and organizations that refer clients to them, tracks resulting bookings, and distributes a share of revenue back to those referral sources. For operators in the wellness and longevity segment — a category increasingly characterized by high-ticket stays, repeat visits, and strong word-of-mouth from clinicians and health coaches — that model carries real commercial weight.
Alex Zhardanovsky, founder of PRIMA, framed the hire around trust and translation. "Her perspective will help PRIMA connect a new generation of wellness providers and hospitality partners with the communities actively seeking them," he said, noting Lefevre's ability to render complex health-innovation concepts accessible to mainstream audiences.
Wellness Travel's Rising Stakes
The appointment reflects broader momentum in wellness-integrated hospitality. Medical-wellness destinations — facilities that pair clinical diagnostics and longevity protocols with hotel-grade guest experiences — have moved from niche offering to a fast-growing segment that operators across the hospitality sector are watching closely. Lefevre's focus areas, which include advanced biomarkers, gut health, regenerative medicine, and nervous-system optimization, track closely with the services premium wellness properties are now building into their programming.
Lefevre, who reaches more than 1.1 million followers through her digital community, positioned the PRIMA platform as a structural bridge between clinical innovation and consumer experience. "The future of well-being will be shaped by better diagnostics, intelligent technology and trusted access to the right experts," she said. "PRIMA creates a powerful bridge between those worlds and the hospitality experiences through which people increasingly discover how to live better."
For hospitality operators building out wellness programming — from full-service longevity retreats to hotel spa directors expanding their health-tech partnerships — PRIMA's referral-attribution model represents a channel worth watching. Operators seeking data on how wellness travel and beverage-health trends are reshaping guest expectations will find the segment's growth increasingly difficult to ignore.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
