Golf entertainment brand PopStroke is making a direct bid for repeat family visits with the launch of Kids Eat Free, a program that delivers one complimentary kids meal per day to children 12 and under at all 21 of its locations nationwide.
The benefit operates on two tiers. Families with adult PopStroke memberships can add a child for $20 per month, granting that child unlimited mini golf and a free kids meal every day. Families visiting on a day pass also receive the complimentary meal, meaning the offer applies to first-time guests as well as loyal members. Adult members continue to receive unlimited golf and 20% off all food and beverages. The kids menu includes chicken tenders, cheeseburgers, and mac and cheese.
The Operator Angle
For foodservice and hospitality operators watching the entertainment-dining hybrid space, the structure of this program is worth noting. Attaching a daily F&B benefit to a recurring membership creates a habitual visit pattern — the kind of frequency that drives beverage and add-on attachment rates even when the kids meal itself is comped. By extending the free meal to day-pass guests as well, PopStroke lowers the trial barrier for new families while reinforcing the membership value proposition for existing ones.
Greg Bartoli, Founder and CEO of PopStroke, framed the launch as an extension of the brand's founding premise. "We started PopStroke to create a place where kids, parents, and grandparents could come together for great food, great entertainment, and lasting memories," he said. "Kids Eat Free builds on that vision by giving families even more value every day and making it easier to spend time together."
Competitive Context
The launch reflects a broader trend in the restaurant and entertainment hybrid segment — operators increasingly bundling food value into experiential memberships to drive visit frequency and household loyalty. Brands competing for family dining occasions are under pressure to demonstrate tangible savings, particularly as consumers remain selective about discretionary spending.
PopStroke, headquartered in Jupiter, Florida, and Dallas, Texas, positions itself as a hospitality-forward elevated golf entertainment concept combining chef-driven dining with social event spaces. The brand counts Tiger Woods and TaylorMade among its strategic investors and has been expanding its national footprint. Operators tracking the beverage and dining integration strategies common to entertainment venues will find PopStroke's membership-plus-F&B model a useful case study in how experiential concepts are using food benefits to anchor recurring revenue. For context on similar value-driven plays across the hospitality sector, Food & Beverage Magazine has tracked the rise of membership-tied dining incentives across multiple segments.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
