New Japanese Yuzu Base Pairs with Vital Proteins® Collagen Peptides and Superfruits to Refresh and Boost That Summer Glow

BELMAR, N.J., June 16, 2026 /PRNewswire/ -- Playa Bowls® is bringing one of the summer's buzziest citrus flavors to its menu with You Be Yuzu Summer, a vibrant new drop built around the launch of its new Yuzu Base. These bowls and smoothies feature Playa's signature superfruit bases, juicy whole fruit, creamy coco whip, and Vital Proteins® collagen peptides delivering an ultra-refreshing escape with powerful nutrients to help guests achieve the ultimate summer glow from the inside out.

Inside the rollout

Why it matters

For industry operators, this is another data point in the structural change reshaping the food sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.

New Japanese Yuzu Base Pairs with Vital Proteins® Collagen Peptides and Superfruits to Refresh and Boost That Summer Glow

BELMAR, N.J., June 16, 2026 /PRNewswire/ -- Playa Bowls® is bringing one of the summer's buzziest citrus flavors to its menu with You Be Yuzu Summer, a vibrant new drop built around the launch of its new Yuzu Base. These bowls and smoothies feature Playa's signature superfruit bases, juicy whole fruit, creamy coco whip, and Vital Proteins® collagen peptides delivering an ultra-refreshing escape with powerful nutrients to help guests achieve the ultimate summer glow from the inside out.

For more industry intelligence built for operators, explore Food & Beverage Magazine's coverage and our latest industry analysis. Have a take on this story? Drop a comment below — we want to hear how it's playing out in your operation.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.