Tart frozen yogurt brand Pinkberry is leaning into entertainment marketing with a two-product limited-time offering built around Warner Bros. Pictures' Practical Magic 2, which opens in theaters September 10, 2026. The Midnight Margarita Frozen Yogurt and Midnight Margarita Refresher are available at participating stores nationwide through October 22, 2026.
The Products
The Midnight Margarita Frozen Yogurt layers tart frozen yogurt with fresh blackberries, black salt, shimmering purple sugar, and a lime slice — a flavor profile engineered to echo the midnight margarita scene from the original Practical Magic film. The companion beverage, the Midnight Margarita Refresher, is a non-alcoholic, iced margarita-inspired drink built with muddled blackberries and lime slices, giving operators a beverage attachment opportunity alongside the yogurt purchase.
The dual-item strategy — pairing a signature swirl with a beverage — reflects a broader QSR and fast-casual trend toward bundled LTOs that drive higher per-visit check averages. By offering both a food and a drink under the same promotional umbrella, Pinkberry gives operators a natural upsell path during the roughly two-month window.
Studio Partnership & Sweepstakes
The collaboration is backed by a consumer sweepstakes running through September 20, 2026, offering a grand prize that includes a private screening of Practical Magic 2, branded merchandise from both the film and Pinkberry, and a Pinkberry gift card. Entries are accepted online, adding a digital engagement layer to an otherwise in-store promotion.
Sammy Robbins, Director of Marketing for Kahala Brands — the Scottsdale, Arizona-based parent company that owns Pinkberry within a portfolio of approximately 3,000 locations across 35 countries — described the tie-in as an opportunity to "celebrate the film's charm and nostalgia while focusing on connection, joy and an unforgettable experience." Studio partnerships of this kind have become a reliable traffic driver for frozen dessert and beverage-forward concepts, particularly during late-summer and early-fall shoulder seasons when impulse treat purchases tend to soften.
For Kahala Brands franchisees, the LTO arrives with a defined end date and promotional creative already in place, lowering the operational lift required to participate. Fresh blackberries and lime slices align with Pinkberry's existing fresh-cut fruit program, meaning most locations should be able to execute the build without significant supply chain adjustments.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
