Perdue Farms has locked in a multi-year partnership with the Baltimore Ravens, making the Maryland-based poultry brand the official chicken of the NFL franchise. The deal ties together two organizations with deep roots in the same state, positioning Perdue's products inside the Ravens' marketing and gameday ecosystem.
What the Deal Covers
Beyond branding rights, the partnership is structured around three pillars: fan engagement, hunger relief, and what both parties describe as shared hometown pride. While specific activation details were not disclosed in the announcement, multi-year NFL sponsorships of this type typically include in-stadium signage, co-branded promotional campaigns, and community programming tied to the club's charitable arm.
Why It Matters for Operators
For foodservice and hospitality professionals, sports venue partnerships at this scale signal continued strong demand for branded protein at stadium concessions and affiliated events. Poultry remains one of the most versatile and cost-effective proteins on foodservice menus, and an NFL-level endorsement amplifies a brand's credibility across the broader restaurant and foodservice supply chain. Regional alignment — both Perdue and the Ravens are Maryland institutions — also reinforces a localization trend that operators across casual dining and fast-casual segments have been leaning into.
Hunger relief is increasingly a standard element of corporate sports sponsorships, and its inclusion here reflects a broader shift in how food and beverage brands structure community-facing deals. Operators looking at cause-related marketing partnerships in their own markets may find the Perdue-Ravens model a useful framework, as it links product promotion directly to a measurable social outcome.
Context in the Category
Perdue is one of the largest vertically integrated poultry producers in the United States, supplying both retail and foodservice channels. Partnerships with professional sports franchises have become a proven channel for protein brands seeking to deepen consumer loyalty while simultaneously driving B2B visibility — grocers, distributors, and foodservice buyers all pay attention when a supplier lands a marquee sponsorship. For more on how poultry and protein trends are shaping beverage and food menus, industry professionals can follow ongoing coverage across the F&B Network, including Food & Beverage Magazine.
Terms of the agreement, including financial details, were not disclosed.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
