Paris Baguette Taps Summer Nostalgia With Lemon, Blueberry, and S'mores Items

Paris Baguette is introducing a summer menu featuring lemon blueberry and s'mores-inspired treats available for a limited time at locations nationwide, the chain announced Tuesday.

The offerings include cakes, pastries, donuts, and beverages across three categories: bright citrus-forward items, campfire-inspired desserts, and a savory lineup created in partnership with Boursin cheese.

"Summer is all about slowing down, soaking up moments with loved ones, and treating yourself to flavors that spark joy and bring back memories," said Cathy Chavenet, Chief Marketing Officer at Paris Baguette North America. "Whether guests are craving something fruit forward and refreshing or something more nostalgic and indulgent, our menu was created to embody the essence of summer."

Lemon Blueberry Lineup

The fruit-forward options span multiple formats:

- Lemon Blueberry Chiffon Cake: Blueberry chiffon cake filled with blueberry soft cream and iced with lemon curd and lemon soft cream, decorated with fresh blueberries; also available as a slice
- Lemon Blueberry Tart: Lemon curd and fresh blueberries baked into a buttery tart shell
- Lemon Blueberry Mochi Donut: Mochi donut topped with blueberry icing and lemon drizzle
- Lemon Blueberry King Cream Donut: King Cream Donut filled with luscious lemon pastry cream, covered in blueberry icing and lemon drizzle
- Iced Blueberry Macchiato: Rich espresso and milk layered with real blueberry puree over ice
- Iced Blueberry Matcha Latte: Ceremonial grade matcha swirled with milk and real blueberry puree over ice
- Blueberry Lemonade Refresher: Refreshing lemonade swirled with real blueberry puree

S'mores-Inspired Items

The nostalgia-focused items include:

- S'mores Chocolate Marshmallow Layer Cake: Three layers of decadent chocolate cake filled with marshmallow, chocolate mousse soft cream, and graham cracker cookie pieces, finished with chocolate sauce and toasted marshmallows; also available as a slice
- S'mores Supreme Croissant: Chocolate dipped Supreme croissant filled with marshmallow and topped with graham cracker cookie pieces
- S'mores Belgian Waffle: Traditional Liège style waffle topped with marshmallow and drizzled with chocolate
- Iced S'mores Latte: Rich espresso, chocolate sauce, and milk layered with marshmallow over ice, and topped with more chocolate and graham cracker cookie pieces
- S'mores Frappe: Frozen hot chocolate swirled with marshmallow, drizzled with chocolate sauce and topped with graham cracker cookie pieces

Boursin Cheese Collaboration

Paris Baguette is partnering with Boursin to offer savory items:

- Smoked Salmon & Boursin Garlic Cheese Croissant: Smoked salmon with arugula, tomato and Boursin Garlic & Herb Cheese on a freshly baked croissant
- Grilled Chicken & Boursin Garlic Cheese Wrap: Grilled chicken with mixed greens, arugula, tomato, roasted red peppers, and Boursin Garlic & Fine Herbs Cheese wrapped in a whole wheat tortilla
- Boursin Garlic Cheese Quiche: Flaky cheese quiche with Boursin Garlic & Fine Herbs Cheese, red pepper and tomato
- Grilled Chicken & Boursin Garlic Cheese Salad: Grilled chicken over arugula with cucumber, grape tomato, house made croutons, and Boursin Garlic & Fine Herbs Cheese with balsamic dressing

Rewards Program Sweeteners

PB Rewards members can access exclusive offers throughout the season:

- National Donut Day (June 5): Free sugar mochi or small twisted donut with any purchase
- Free Points Fridays (6/12-7/17): Earn 50 bonus points with any in-café purchase or online order every Friday
- Summer Offer Bank (7/20-8/16): $5 cake slice or tart; $2 off salad, sandwich, or wrap; $3 medium latte or cold brew; $3 medium fresh mint lemonade or lemonade refresher; free pastry with beverage purchase
- National S'mores Day (8/10): Free pastry with purchase of any s'mores item

First-time members who download the Paris Baguette app can claim a free pastry with any purchase.

Why It Matters

Seasonal menu innovation remains a core strategy for bakery-café chains competing in the QSR space. Paris Baguette's multi-format approach—cakes, pastries, donuts, and beverages—maximizes daypart penetration and basket size, while the nostalgia angle taps into proven consumer sentiment around comfort foods. The Boursin partnership extends daypart reach into lunch occasions and adds differentiation in an increasingly crowded segment. With 1,000 North American locations projected by 2030, menu velocity and rewards engagement are critical metrics for franchise network growth.

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Written by FBM Publications Editors