Open Road Resorts has added ROAM Cabins and Bark'N Stay RV sites to its Red Rock RV Park in Island Park, Idaho, expanding the property's accommodation mix ahead of the summer season. The additions are designed to attract two fast-growing traveler segments: guests who want a polished outdoor stay without owning an RV, and pet owners who increasingly expect dedicated, dog-friendly infrastructure at lodging properties.
For hospitality operators watching the outdoor and glamping segment, the move reflects a wider industry shift toward flexible, tiered inventory at RV and resort properties. Rather than relying solely on traditional RV hookup revenue, parks and resorts are layering in cabin-style accommodations that carry higher nightly rates and appeal to a broader demographic. The Bark'N Stay sites, meanwhile, speak directly to the sustained growth in pet-inclusive travel — a demand driver that hospitality operators across segments have been working to meet with dedicated amenities rather than simple pet-fee add-ons.
Red Rock RV Park positions itself as a basecamp for the Greater Yellowstone area, a high-demand gateway destination that draws visitors from across the country. By offering accommodation options for travelers who arrive without an RV — alongside purpose-built sites for those bringing pets — the property widens its total addressable market without requiring a full-scale resort buildout. It is a capital-efficient strategy that smaller outdoor hospitality operators are increasingly replicating as competition for experiential travel dollars intensifies.
The expansion also underscores how outdoor and resort hospitality concepts are borrowing playbooks from the broader hotel and F&B industries — segmenting guests, creating premium tiers, and building loyalty through experience differentiation. Open Road Resorts' dual launch of cabin and pet-friendly products at a single property suggests the company is testing bundled positioning: one destination, multiple reasons to book.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
