Olive Tree People is entering the functional beverage and wellness supplement space with ARISTAEOS Colostrum + Hydroxytyrosol, a powdered daily supplement that the brand describes as the first formula to combine grass-fed bovine colostrum with hydroxytyrosol sourced from its own ECO-certified mountain olive trees in Andalusia, Spain. The product becomes available September 16, 2026.
The Formula
Each single-scoop serving delivers 2 grams of premium grass-fed bovine colostrum concentrate alongside 5 milligrams of olive leaf extract, which naturally provides 0.3 milligrams of hydroxytyrosol—a polyphenol widely studied for its antioxidant properties. The colostrum component includes immunoglobulins, lactoferrin, growth factors, proteins, and bioactive peptides. Each container holds 60 daily servings, and the product is manufactured in the United States.
The olive leaf extract is derived exclusively from trees within the brand's own cooperative, Aristaeos Cooperativa Mediterranea, where every tree carries an individual identification plaque with its precise geographical coordinates. The company maintains a calf-first sourcing commitment for its colostrum supply.
Operator and Retail Relevance
For foodservice and retail buyers tracking the fast-expanding colostrum category, ARISTAEOS represents a positioning shift: rather than competing on colostrum volume or price, Olive Tree People is differentiating through ingredient provenance and a dual-functional stack. Designed to mix into cool beverages, smoothies, or yogurt, the format has clear on-menu and grab-and-go potential for wellness-focused cafés, juice bars, and specialty grocery.
The colostrum segment has drawn significant attention from operators and product developers over the past two years, fitting neatly within broader beverage industry trends toward functional and adaptogenic ingredients. Hydroxytyrosol, meanwhile, has been gaining ground in premium olive oil and supplement circles as consumer interest in Mediterranean-diet bioactives accelerates.
"Colostrum represents the beginning of life. The olive tree represents Nature's ancient fountain of youth. With ARISTAEOS, we are bringing these two worlds together for the first time," said Thomas Lommel, Founder of Olive Tree People. "This is not another colostrum. It is the beginning of an entirely new category."
Brand Context
Olive Tree People built its reputation as a waterless beauty brand, replacing the conventional water phase in skincare with a proprietary olive leaf cell elixir. ARISTAEOS marks the company's first move into ingestible wellness products—a logical extension given its vertically integrated olive tree supply chain and more than two decades of hydroxytyrosol extraction experience. The cooperative's trees are ECO-certified and part of a conservation effort encompassing more than 30,000 century-old mountain olive trees.
As functional supplement formats continue to reshape restaurant and hospitality menus, ingredient transparency and traceable sourcing—hallmarks of the ARISTAEOS concept—are increasingly becoming table stakes for premium positioning. Buyers evaluating the product for foodservice or retail shelf sets will find the single-origin supply chain and physician-informed formulation are central to the brand's commercial story.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
