Oberweis, now part of Hoffmann Family of Companies, is opening its sixth Missouri scoop shop on July 17 in Glen Carbon's Orchard Town Center, serving the greater St. Louis and Southern Illinois region. The new location will operate as a traditional ice cream parlor, offering hand-scooped super-premium ice cream in cups and cones, freshly baked waffle cones and bowls, hand-dipped milkshakes, specialty sundaes, root beer floats, and Frostbite blended treats. The shop will also carry Oberweis' signature glass-bottled milk.

## Opening Week Promotions Oberweis is running a series of promotional events: - July 17 (Tumbler Day): First 50 guests starting at 2 p.m. receive a free Oberweis tumbler
- July 18 (Student Day): Valid student ID holders get 50% off any Frostbite
- July 19 (Cow Keychain + Kids Day): Free Oberweis cow keychain with store visit; free kids' scoop and balloons with purchase
- July 20 (First Responder Day): 25% off for first responders serving Greater St. Louis
- July 21 (Grand Opening & Ribbon Cutting): Activities 11 a.m.–5 p.m.; official ribbon cutting at 4 p.m. First 100 guests at the ribbon cutting receive a tote bag, sunglasses, and $1 scoop. Prize wheel available all day.

Exclusive Opening Offering For a limited time, the Glen Carbon shop will feature the Pretzel Party Frostbite—vanilla soft serve blended with Snickers, pretzels, caramel, and chocolate sauce, topped with a chocolate-dipped pretzel.

Leadership Vision Oberweis CEO Renato DePaolis said: "The Orchard Town Center development is thriving and it makes for the perfect family-friendly hub that's become synonymous with the Oberweis brand. Ice cream simply tastes better when shared with family and friends, and our new store reflects the values we hold dear: a deep appreciation for quality, authentic experiences, and strong community connections. We'll always be that welcoming space for individuals of all ages to enjoy premium ice cream and take a joyful pause in their day." DePaolis added: "Ice cream should be fun. With the new shop, we wanted to bring new energy to the Oberweis brand while staying true to what our guests know and love. From the red and white design cues to the smell of fresh waffle cones, every detail was created to make people feel welcome the moment they walk in."

Why It Matters

Oberweis' expansion under Hoffmann Family ownership signals continued investment in brick-and-mortar ice cream retail in the Midwest, a market segment that has seen mixed performance as operators balance in-store experiences with delivery and retail channels. The promotional calendar and product innovation (Pretzel Party Frostbite) reflect typical launch strategies for premium ice cream chains seeking to drive traffic and build awareness in new markets.

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Written by FBM Publications Editors