Dessert Collaboration Hits Oberweis Locations Oberweis Ice Cream and Killer Brownie have partnered on a limited-time sundae available throughout September at all Oberweis Ice Cream and Dairy Store locations while supplies last. The Kitchen Sink Sundae stacks Killer Brownie's Kitchen Sink Brownie—a layered blend of chocolate brownie, soft blondie, chocolate chips, colorful sprinkles, and M&Ms—with scoops of Oberweis Cookies & Cream ice cream, hot fudge, whipped cream, sprinkles, and a cherry. "Oberweis has built its reputation on delivering the highest quality dairy, so partnering with Killer Brownie, which holds the same standard for baked goods, was an easy choice," said Renato DePaolis, CEO of Oberweis. "Combining their famous Kitchen Sink Brownie with our classic Cookies & Cream ice cream gives guests an unbeatable, handcrafted dessert experience that celebrates the very best of both brands. Our customers come to Oberweis for those special, treat-yourself moments, and this collaboration takes that experience to a whole new level." Killer Brownie Brand Manager Millie Wright added: "Pairing our Kitchen Sink Brownie with Oberweis ice cream just made sense. We love any excuse to make dessert a little more indulgent, a little more fun, and this collaboration is a pretty perfect way to Live a Little."
Wednesday Promotion Guests can enjoy $1 off the Kitchen Sink Sundae every Wednesday throughout September.
Why It Matters
The collaboration demonstrates how complementary heritage brands in dessert and dairy can drive traffic and premium positioning through limited-time offerings. The weekly promotion provides a tactical tool to drive midweek visits during a promotional window.
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Written by FBM Publications Editors
