Negri Firman PR & Communications has signed on to manage public relations, media relations, advocacy, influence, celebrity partnerships, and events for Gruppo Ginobbi and its portfolio of Italian luxury hotels in the United States. The Gruppo Ginobbi portfolio includes three flagship properties: Palazzo Ripetta in Rome, Torre Sponda on the Amalfi Coast, and Palazzo Scanderbeg. Under the chairmanship of Giacomo Crisci, the group operates in real estate and hospitality management, transforming historic Italian assets into hospitality experiences.
Recent Recognition Palazzo Ripetta has been named a candidate for the 2026 Condé Nast Traveler Readers' Choice Awards in both U.S. and UK editions. The property's contemporary dining restaurant, San Baylon, earned Wine Spectator's 2026 Award of Excellence.
Scope of Services Negri Firman's mandate includes executive positioning and strategic communications for Gruppo Ginobbi's leadership, with an emphasis on amplifying the brand's visibility within luxury travel, hospitality, lifestyle, and cultural sectors across the U.S. market.
Why It Matters
For operators in the luxury hospitality space, this engagement signals continued investment by high-end European hotel groups in building U.S. market presence through dedicated communications infrastructure. The focus on advocacy, influence, and celebrity partnerships reflects a broader trend among international luxury chains to differentiate through curated brand narratives rather than traditional mass-market tactics.
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Written by FBM Publications Editors
