Colleyville, Texas-based Meauxmentum Strategies and Investments, LLC (MSI) has reached No. 80 on the 2026 Monitor 200, the Restaurant Finance Monitor's annual ranking of the 200 largest restaurant franchisees in the United States by franchised-restaurant revenue. The placement marks three consecutive years of upward movement — the company ranked No. 124 in 2024 and No. 96 in 2025 — representing a 44-position climb in just two years.
The Shared Services Engine
MSI functions as a shared services provider rather than a traditional single-brand franchisee group, supplying back-office infrastructure, leadership development, and operational standards across multiple franchisee entities operating Taco Bell, Wingstop, and Chicken Salad Chick locations. The company surpassed 135 locations across eight states in June, and its current portfolio spans entities including North Texas Bells, North Texas Wings, and several Chick-branded LLCs. That multi-brand, shared-platform structure is increasingly common among top-tier franchisee operators, who use it to spread fixed overhead across a wider revenue base and accelerate unit growth without sacrificing execution consistency — a dynamic well documented in restaurant franchising and multi-unit growth coverage.
The company's stated thesis is deliberately compact: grow in markets where density already exists, invest heavily in general managers, and hold every location to a uniform execution standard. Chicken Salad Chick recognized the results of that approach earlier this year, naming MSI its 2025 Developer of the Year and CEO Troy Morrison its 2025 Owner of the Year.
What the Ranking Signals
The Monitor 200 is compiled by Franchise Times and researched by its sister publication, the Restaurant Finance Monitor. It ranks franchisee companies strictly on revenue generated from franchised restaurants, using operator surveys, phone interviews, and public filings such as 10-Ks and franchise disclosure documents. Because the methodology excludes self-franchised or non-franchised revenue, a jump of 44 positions reflects real top-line growth rather than a change in accounting scope.
"Moving from No. 124 to No. 80 in two years tells us the strategy is working — a shared services platform built to carry real growth, expansion in markets where we already have scale and bench strength, and operators who raise the standard as we grow," said Troy Morrison, CEO of MSI. He framed the achievement as belonging to the restaurant-level teams rather than the holding structure.
For foodservice operators and multi-unit franchisee groups watching the competitive landscape, MSI's ascent underscores a broader industry pattern: franchisees willing to invest in centralized infrastructure and leadership pipelines are outpacing peers who treat each brand as a standalone operation. That trend is reshaping how franchise development deals get structured, how lenders evaluate operator quality, and how brands select growth partners. Multi-unit operator strategy and franchise development continues to be one of the most closely watched areas across the full-service and QSR segments alike.
MSI's stated near-term priorities are disciplined unit development across all three brands, deeper investment in operator leadership, and maintaining guest-facing consistency — a combination the company says positions it to continue climbing the Monitor 200 in 2027.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
