Sparkling bone broth brand marrō has secured retail distribution across approximately 50 Northern California stores spanning three Raley's banners — Raley's, Nob Hill Foods, and Bel Air Markets — placing the functional beverage in front of the wellness-focused grocery shoppers who define the region's better-for-you market.
The product is currently featured in Get Curious, the retailers' dedicated in-store discovery section for emerging brands, through Nov. 3. All three marrō flavors — Blueberry Lemonade, Peach Mango, and Blackberry Lime — are available in the section, and the brand is also shoppable through raleys.com and the Raley's app for pickup and delivery.
The Product Proposition
Each 12 oz can delivers 12g of non-dairy protein, collagen, essential amino acids, electrolytes, and B12 at 60 calories with zero sugar, using grass-fed bone broth as its base. The format — carbonated, fruit-flavored, chilled — is a deliberate departure from traditional bone broth's warm, savory positioning, designed to fit grab-and-go occasions like mornings, post-workout recovery, and afternoon refreshment. The cans retail for $5.99 MSRP.
"Most everyone knows bone broth is good for you, but it can be tough to include in your daily routine," said Nick Foreste, Founder and CEO of marrō. "We started marrō to change that: all the benefits of bone broth in a cold, refreshing can you can grab on the go."
Stakes of the Discovery Window
The Get Curious program is more than a promotional endcap — it functions as a structured proving ground. Sales performance during the discovery window directly influences whether a brand earns a permanent shelf position across the Raley's family of stores, giving the next few weeks outsized strategic significance for marrō's retail footprint.
That trial-to-permanence pipeline is increasingly common among forward-leaning regional grocers looking to surface innovative SKUs without the full commitment of a traditional buyer pitch. For emerging beverage brands navigating retail placement, programs like Get Curious represent a lower-risk entry point that still demands strong velocity to convert.
Taylor Foxman, Founder and CEO of The Industry Collective, framed the opportunity plainly: "Functional beverage is crowded, but marrō is genuinely doing something nobody else is: turning bone broth into a drink people actually crave. Raley's has built Get Curious to put the most innovative brands directly in front of engaged, wellness-minded shoppers, and it's the perfect proving ground for marrō."
What Operators Should Watch
For foodservice and hospitality buyers tracking the functional beverage segment, marrō's retail push signals growing mainstream appetite for bone broth in accessible, modern formats. The category has historically lived in specialty and natural channels; placement inside a conventional regional grocery banner marks a step toward broader consumer normalization. Brands that can bridge the gap between wellness credibility and everyday convenience — as covered in Food & Beverage Magazine's ongoing better-for-you trend reporting — tend to be the ones that outlast the discovery section and graduate to the main aisle.
For operators and retailers scouting the emerging functional beverage landscape, marrō's profile — clean label, high protein, non-GMO, zero sugar — checks the boxes that wellness-oriented consumers increasingly demand at shelf and in on-premise settings alike.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
