Global Travel Collection (GTC) and LXTV Productions, part of NBCUniversal Local, have confirmed a second season of 1st Look Presents: Extra Mile Club, with new episodes scheduled to premiere on NBC stations nationwide in October 2026. The series, which puts the world of elite luxury travel planning under a competitive spotlight, heads to Brussels, Belgium this season alongside two new cast members and a fresh roster of celebrity clients.
For operators in the hospitality and experiential travel space, the show's return signals sustained consumer appetite for behind-the-scenes access to high-touch service. The format — which pits top GTC advisors against one another in crafting bespoke itineraries — mirrors the broader industry push toward personalization and curated experiences that has reshaped expectations across hospitality sectors.
Brussels, known for its Michelin-starred dining scene, world-class chocolatiers, and deep culinary heritage, provides a compelling backdrop that ties the series directly to food and beverage culture. Hospitality professionals tracking luxury dining and travel convergence may find the series a useful lens through which to understand what high-end clients increasingly expect when destination and table intersect.
GTC, a network of independent luxury travel advisors, has used the NBC platform to elevate the profile of bespoke travel planning as a profession. The competitive format reinforces the idea that service excellence is measurable and aspirational — a narrative that resonates well beyond travel into broader hospitality operations. The addition of new advisors and celebrity clients suggests producers are doubling down on the show's appeal to both industry insiders and general audiences curious about the mechanics of ultra-premium service delivery.
New episodes of 1st Look Presents: Extra Mile Club are set to air on NBC stations nationwide beginning October 2026.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
