Peanut Butter Meets Beef in Unexpected Menu Mashup Logan's Roadhouse is launching the Uncrustables Burger beginning June 29, pairing the frozen sandwich brand with a 7-ounce burger patty in what the chain describes as a "sweet-and-savory mashup." The item features two beer-battered and deep-fried grape Uncrustables sandwiches stacked around melted cheddar cheese and Garlic Pickle Aioli, available for $14.99 at participating corporate-owned locations while supplies last. "Logan's has always been about bringing people together over great food and having a little fun while we're at it," said Shawn Van Winkle, Vice President of Marketing for Logan's Roadhouse. "The Uncrustables Burger is bold, a little over the top and undeniably delicious. It's the kind of menu item that turns heads when it hits the table and gets people talking long after the meal is over."
Dessert Item Complements the Savory Creation The chain is also introducing a Fried Uncrustables Dessert featuring a beer-battered and fried Uncrustables sandwich topped with melted marshmallows, vanilla ice cream, chocolate sauce and caramel. Lee Lust, Senior Director Marketing, Commercialization & Planning for Smucker Away From Home, said: "Uncrustables sandwiches have always been about delivering a delicious and fun experience and we are excited to partner with Logan's Roadhouse to help bring the brand to life in a wholly new way."
Why It Matters For casual-dining operators, the limited-time collab demonstrates the value of co-marketing with established CPG brands to generate earned media and social conversation without traditional paid advertising. The novelty positioning also captures the growing consumer appetite for experiential menu items that reward Instagram-worthiness and word-of-mouth buzz.
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Written by FBM Publications Editors
