Lemme, the supplement brand co-founded by Kourtney Kardashian Barker, is entering Sam's Club for the first time with exclusive 96-count formats of Lemme Purr and Lemme Sleep gummies — both priced at $34.99. The launch, live now online and at select Sam's Club locations, marks the brand's first foray into the warehouse-club retail channel.
The Products
Lemme Purr is an OB/GYN-developed vaginal health probiotic gummy formulated with clinically studied probiotics, Vitamin C, Vitamin D, and real pineapple. According to SPINS Total US MULO data for the 52 weeks ending May 12, 2026, it holds the No. 1 position among vaginal probiotic gummies in the U.S. Lemme Sleep combines Melatonin, Magnesium, L-Theanine, Vitamin D, and botanical ingredients positioned for sleep onset and sleep maintenance. Both products carry Clean Label Project certification, are third-party tested, non-GMO tested, vegetarian, gluten-free, and manufactured in cGMP-certified facilities.
Retail Channel Strategy
The Sam's Club expansion represents a deliberate move into the value-driven, bulk-purchase segment of the supplement retail landscape — a channel that has grown increasingly competitive as wellness brands chase high-volume, loyal membership bases. By creating a 96-count SKU exclusive to the club format, Lemme aligns the product offering with the purchase behavior of warehouse shoppers who prioritize price-per-unit value and replenishment convenience. The approach mirrors strategies employed across the broader supplement and functional beverage industry, where brands have used club-channel debuts to accelerate household penetration without cannibalizing specialty or DTC pricing.
Kourtney Kardashian Barker noted that Sleep and Purr are already embedded in many customers' daily routines, framing the Sam's Club format as a way to reduce friction for consistent use. For retailers and buyers tracking the supplement aisle, the move signals that celebrity-founded wellness brands with proven velocity data — Lemme cites SPINS-verified sell-through for Purr — are now credible candidates for high-volume club placement, not just prestige or DTC positioning.
The club-channel push also reflects a wider pattern in consumer health and wellness retail, where warehouse formats have become proving grounds for supplement brands seeking mainstream scale. Sam's Club's membership model provides brands with a captive, repeat-purchase audience — a meaningful advantage for supplement categories that depend on daily compliance and routine reinforcement.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
