Chef Michael Solomonov's Laser Wolf is heading to Southampton, New York, for a one-night-only pop-up on Wednesday, June 17, at 6:30 p.m., timed to championship week at Shinnecock Hills. Sports and entertainment marketing firm GSE Worldwide is producing the exclusive dining event, presented by FlyHouse, as part of the luxury hospitality programming surrounding one of golf's marquee annual tournaments.
The evening will also feature a special appearance by U.S. Ryder Cup Captain Jim Furyk, who is scheduled to participate in a meet-and-greet and fireside chat — blending the kind of sports-adjacent culinary activation that has become increasingly common as operators and brands compete for attention during major live events.
For restaurant operators, the activation is a textbook example of how acclaimed chefs and established restaurant brands can extend their reach beyond brick-and-mortar locations. Laser Wolf, which holds locations in Philadelphia and Brooklyn, carries the kind of cult following and critical credibility that translates well into premium pop-up formats. Solomonov's James Beard Award-winning profile gives the event a culinary anchor that elevates it above typical corporate hospitality.
GSE Worldwide's involvement underscores a broader trend in sports marketing: weaving fine-dining experiences into the fan and VIP ecosystem around major championships. As restaurant and hospitality industry analysts have noted, pop-ups tied to high-profile sporting events offer brands a time-limited scarcity that drives demand and generates earned media in ways a permanent location cannot easily replicate.
For coverage of similar culinary and hospitality crossovers across the industry, Food & Beverage Magazine continues to track how chef-driven brands are navigating experiential and off-premises growth strategies.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
