Ramen Brand Launches Gaming Crossover with Exclusive Menu Items KYURAMEN, the ramen chain with over 60 U.S. locations, is rolling out its first gaming partnership with Zenless Zone Zero, an urban fantasy action RPG developed by HoYoverse. The collaboration runs through October 15 at dine-in locations nationwide, featuring a limited-edition menu item, collectible merchandise, and in-game rewards.
The ZZZ Special Combo The centerpiece is the ZZZ Special Combo, priced at $19.99 plus tax (varying by location), pairing KYURAMEN's Spicy Chili Chicken Ramen with Sparkling Lemonade. The ramen includes popcorn chicken, corn, scallions, bamboo shoots, a half-marinated egg, and nori. Each purchase comes with a randomly distributed acrylic character badge or keychain and a one-time in-game redemption code valid through December 31, 2026, unlocking exclusive rewards including an avatar, namecard, stamina item, 30,000 Denny currency, and three Senior Investigator Logs.
Limited-Edition Collectibles The first 100 guests spending $80 or more at each participating location during designated windows will receive premium collectibles. From August 14 through September 14, the giveaway is a limited-edition acrylic character stand featuring Bangboo, Ellen Joe, and Komano Manato. Between September 15 and October 15, diners receive an exclusive wooden Bangboo spoon.
Why It Matters
The partnership reflects a broader trend of restaurant chains tapping into gaming communities through themed dining experiences and merchandise tie-ins. For KYURAMEN, the collaboration expands its reach beyond traditional ramen enthusiasts to a younger, digitally engaged demographic. For operators, gaming partnerships represent a channel to drive traffic during off-peak periods and increase average check size through limited-time offerings and collectible incentives. "We're always looking for new ways to create memorable dining experiences for our guests, and partnering with Zenless Zone Zero allows us to connect food, gaming and fandom in a completely new way," said Gary Lin, founder and CEO of KYURAMEN. "As our first gaming partnership, we're excited to welcome both longtime KYURAMEN guests and ZZZ fans into our restaurants for an experience that goes beyond the meal." Fish Ling, Executive Vice President of Global Business Development & Partnerships at HoYoverse, added: "Ramen has always been more than just a meal in Zenless Zone Zero-it's woven into Sixth Street and the culture of New Eridu. Through this partnership with KYURAMEN, we're bringing that experience beyond the screen, and we're truly excited for fans to enjoy a real bowl of ramen that feels like it belongs in the world they've spent hours exploring." The experience is available for dine-in only at participating KYURAMEN and Super KYURAMEN locations, excluding Kyuramen Express restaurants.
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Written by FBM Publications Editors
