The Humane League Releases New Book Targeting Brand Mascot
CHARLOTTE, N.C., June 16, 2026 /PRNewswire/ -- The Humane League, a global nonprofit focused on ending the abuse of animals raised for food, today announced an escalation in its national campaign against Kroger to include its regional brand Harris Teeter. The organization is calling on the premium grocer to publish a clear plan for how it will transition 100% of its egg supply to cage-free sourcing—exposing a stark contrast between its upscale consumer marketing and its supply chain realities.
Inside the rollout
Why it matters
For industry operators, this is another data point in the structural change reshaping the food sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.
The Humane League Releases New Book Targeting Brand Mascot
CHARLOTTE, N.C., June 16, 2026 /PRNewswire/ -- The Humane League, a global nonprofit focused on ending the abuse of animals raised for food, today announced an escalation in its national campaign against Kroger to include its regional brand Harris Teeter. The organization is calling on the premium grocer to publish a clear plan for how it will transition 100% of its egg supply to cage-free sourcing—exposing a stark contrast between its upscale consumer marketing and its supply chain realities.
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Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
