Hemp-derived THC beverages are drawing another major brand name into the category: Khalifa Kush has entered the ready-to-drink market with its debut product, Khalifa Kush & Orange Juice, developed in partnership with Atlanta-based Scofflaw Brewing Company.
The launch puts the premium cannabis lifestyle brand squarely inside one of the fastest-moving corridors of beverage industry innovation — hemp-derived THC drinks, which have gained significant retail and on-premise traction as operators and retailers seek compliant alternatives to alcohol and traditional cannabis products.
The Product Details
Khalifa Kush & Orange Juice is a citrus-forward RTD available in two formulations: 5mg and 10mg hemp-derived THC. It is sold in four-packs of 12-ounce cans, initially through drinkkhalifa.com in select U.S. states. The 5mg variety retails for $15 per four-pack; the 10mg variety retails for $16. Pricing may vary by market. Additional flavors are planned to follow the debut SKU.
Scofflaw Brewing, a craft beverage manufacturer headquartered in Atlanta, Georgia, holds an exclusive U.S. licensing and commercialization agreement covering product development, distribution strategy, and portfolio expansion for the line. Manufacturing takes place at Scofflaw's Atlanta facility.
"This launch reflects years of collaboration and a real commitment to protecting what makes Khalifa Kush special," said Brent Albin, Partner at Scofflaw LLC. "Every decision, from formulation and production to commercialization, has been made with the consumer in mind."
Why Operators Should Watch
For beverage buyers, distributors, and on-premise operators navigating the expanding THC beverage segment, the Khalifa Kush entry signals continued mainstream momentum. The brand's existing footprint — spanning cannabis flower, pre-rolls, vapes, edibles, and concentrates across more than a dozen U.S. states, plus Germany, Israel, and Thailand — gives it a distribution foundation and consumer recognition that most emerging THC beverage startups lack.
The debut flavor draws its name directly from Wiz Khalifa's Kush & Orange Juice project, a cultural reference point that gives the product built-in brand equity with a specific consumer demographic. That kind of lifestyle positioning, combined with a familiar RTD format, is increasingly the playbook for hemp-derived THC products aiming for broad retail and hospitality placement rather than dispensary-only distribution.
Distribution partners can contact Scofflaw at sales@nakatomibeverages.com. Broader retail expansion is expected as the portfolio grows. For operators and buyers tracking the intersection of cannabis culture and mainstream beverage retail, this launch is one more data point suggesting the hemp-derived THC RTD category is moving well beyond its novelty phase — a trend that Food & Beverage Magazine has been tracking across the alternative beverage segment. Hospitality and retail decision-makers evaluating THC-infused beverage programs will find the Khalifa Kush entry worth monitoring as the brand maps out its retail channel strategy.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
