Jones Soda Co. reported first-quarter 2026 revenue of $12.4 million, a 194% jump compared to the same period a year ago, along with positive net income from continuing operations — a meaningful inflection point for the Seattle-based craft beverage brand. The company also issued full-year 2026 guidance calling for revenue exceeding $40 million, which would represent growth of more than 60% year-over-year.
For operators and buyers evaluating the craft and specialty beverage segment, the results suggest Jones Soda is gaining meaningful commercial traction after years of volatility. A near-tripling of quarterly revenue in a single year points to new distribution channels, expanded retail shelf presence, or both — factors that directly affect menu and procurement decisions for restaurants and hospitality venues that carry the brand.
The company's swing to positive net income from continuing operations is equally notable. Craft beverage brands that achieve profitability at this stage of a growth cycle tend to reinvest in trade marketing, foodservice partnerships, and SKU development — all of which carry downstream implications for on-premise beverage programs and the operators who build them.
Jones Soda trades on the CSE and OTCQB under the ticker JSDA. Management hosted a conference call on May 14, 2026, to discuss the results, though detailed commentary from that call was not included in the initial release. The guidance figure — revenue above $40 million for the full year — implies the company expects momentum to accelerate through the remaining three quarters, a projection that will draw scrutiny from distributors and retail partners watching the brand's trajectory.
For the broader beverage industry, Jones Soda's performance adds to a pattern of independent and craft soda brands finding new footing, as consumers continue to trade up from private-label soft drinks toward brands with distinct identity and flavor variety. Coverage from Food & Beverage Magazine has tracked similar momentum across the specialty non-alcohol beverage category in recent quarters.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
