Game-Day Destination Goes Live on the Strip Jason Aldean's Kitchen + Bar Las Vegas at 63 CityCenter is positioning itself as a football-season destination with 50 screens offering wall-to-wall college and professional football coverage, paired with Southern-inspired food and tiered drink specials that differ between college and pro game days.
Separate Drink Menus for College and Pro Matchups During college games, the venue features drinks such as Red Bull & Tito's Vodka ($15), Jack & Ginger ($15), and shots paired with Modelo beers ($20). The pro game-day menu swaps spirits—Red Bull & Absolut Vodka ($15), Jameson & Ginger ($15)—and shifts beer selections to Coors Banquet, Coors Light, Blue Moon, and Topo Chico Hard Seltzer. Both menus include a bucket of six 16-ounce beers for $50 and individual big-game beers at $10.
Venue Features and Operating Hours Located at the corner of Las Vegas Boulevard and Harmon Avenue, the venue offers large-format LED screens, expansive bar areas, and group seating. Jason Aldean's operates Monday–Thursday from 11 a.m. until close, and Friday–Saturday from 10 a.m. The restaurant features free live music daily beginning at noon on the Dining Stage, with additional performances on the Club Level Stage starting at 3 p.m. on Friday and Saturday. Weekend Boots & Brunch runs Saturday and Sunday from 10 a.m. to 3 p.m., and a late-night food menu is available Thursday–Saturday from 11 p.m. until close.
Why It Matters
Sports-focused dining and drink promotions remain a reliable traffic driver for hospitality venues during football season. Jason Aldean's tiered approach—varying menus by game type—signals an attempt to optimize beverage margins while capturing both college football fans and NFL audiences through the fall and into winter.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
