A limited-time smoothie and a Costa Rica sweepstakes giveaway are the centerpieces of Jamba's latest entertainment marketing partnership, built around Spa Weekend — a comedy from Black Bear opening exclusively in theaters August 21. The Spa Weekend Whirl'd smoothie, blending mango, peach, pineapple, and ginger, is available at participating Jamba locations nationwide through August 31, 2026, with every cup accompanied by a co-branded reusable orange koozie.
The Promotional Mechanics
The partnership layers three consumer-facing incentives. The LTO smoothie drives in-store traffic for the duration of August. A grand-prize sweepstakes awards one winner and two friends a spa getaway to Costa Rica, while five runner-up winners receive Jamba Spa Kits — including a bathrobe, slippers, a Jamba-branded ice bath, and Jamba and Fandango gift cards. Entries are collected at enterpromo.com/JambaSpaWeekend.
"At Jamba, we believe the best moments are the ones you share, whether you're planning the trip of a lifetime or simply catching up over smoothies with friends," said Kate Morgan, Vice President of Marketing, Jamba. "This partnership brings it to life with a smoothie inspired by the film and a chance to create unforgettable memories."
Why the Format Works for Operators
For Jamba's franchise system — which counts over 750 locations across 36 U.S. states and 8 countries and territories as of late June 2026 — entertainment tie-ins provide a ready-made marketing narrative without requiring operators to build their own campaign assets. The co-branded koozie also functions as a low-cost, tangible takeaway that extends brand visibility beyond the transaction, a tactic increasingly common across the beverage industry's LTO landscape.
The Spa Weekend co-branding leans into a friend-group-outing positioning that aligns with afternoon and weekend daypart traffic — a segment smoothie and juice concepts have long targeted. Timing the launch three weeks before the film's theatrical debut gives the promotion room to build awareness before the movie's marketing push peaks, then sustain through the opening weekend. Film studio partnerships of this type have become a measurable traffic lever for QSR and fast-casual restaurant brands looking to differentiate seasonal menus.
Jamba is part of GoTo Foods (formerly Focus Brands), the Atlanta-based franchisor behind more than 7,500 locations across Auntie Anne's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, and Schlotzsky's Deli brands in 50 states and 72 countries and territories.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
