Jackson's has earned a Good Housekeeping 2026 Snack Awards win for its Super Veggie Straws in Avocado Oil, making this the third consecutive year the brand has been recognized by the publication. The honor points to a broader shift in snack consumption that foodservice and retail buyers are increasingly navigating — consumers want products that deliver on both bold flavor and ingredient transparency.
For restaurant and hospitality operators building out snack menus, bar programs, or retail grab-and-go sections, award recognition from a high-trust consumer publication like Good Housekeeping can serve as a meaningful signal. Products with that kind of third-party credibility often move faster at the point of sale and require less menu explanation to guests unfamiliar with the brand.
Avocado oil has been gaining ground as a preferred cooking and snacking fat, valued for its perceived health profile compared to conventional seed oils. Jackson's has positioned its veggie straws around that ingredient story — a strategy that appears to be resonating with the judges and, by extension, the mainstream shoppers those awards are designed to reflect. Our better-for-you snack coverage has tracked this ingredient-forward positioning as one of the more durable trends in the snack category.
The repeat recognition is also a useful data point for operators sourcing snack SKUs for hotel minibars, airline lounges, stadium concessions, or café retail sets. A brand that wins the same award three years running has demonstrated staying power rather than a one-cycle buzz. For more on how snack trends are reshaping hospitality retail and amenity programs, the pattern Jackson's represents is worth watching as operators refresh their offerings heading into the back half of 2026.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
