Jack Link's is moving to undercut the premium meat snack segment on price with two new multipack lines: Grass-Fed & Finished Beef Stick Multipacks in 10-count and LiL' Links Mini Stick Multipacks in 3- and 6-count configurations, both hitting retail shelves now.

The Grass-Fed & Finished Beef Sticks deliver 8 grams of protein per 0.92-ounce stick — matching the protein-to-ounce ratio of leading better-for-you competitors — in Original, Teriyaki, and Jalapeño flavors. According to Jack Link's, pricing comes in roughly 20% lower than many well-known rivals, per NielsenIQ TOTAL US XAOC data through September 12, 2026.

The LiL' Links Addition

The companion LiL' Links Mini Stick Multipacks are positioned squarely at family and on-the-go consumption. Available in Grass-Fed Beef and Antibiotic-Free Turkey, each mini stick delivers 5 to 6 grams of protein with zero sugar, no added MSG, and no nitrates or nitrites — attributes that have become table stakes in the better-for-you snacking aisle. The format is designed to slot into lunchboxes, convenience occasions, and pantry replenishment, giving retail buyers a multipack SKU that appeals to health-conscious parents without the premium shelf price.

Why Protein Snacks Matter

The launches land at a moment when protein is one of snacking's most reliable growth engines. A survey commissioned by Link Snacks via Talker Research found that 61% of consumers would choose meat as their single protein source, and 58% say they trust meat snacks over protein shakes or bars for health benefits. Those numbers give retailers and foodservice buyers a clear signal that demand is structural, not a trend blip.

"Consumers shouldn't have to choose between quality, nutrition and affordability," said Lori David, VP of Integrated Marketing at Link Snacks. "We're proving that better meat snacks don't have to come with a premium price tag."

For operators and retail buyers, the practical implication is a credentialed, grass-fed multipack that can compete in the better-for-you set without requiring premium shelf placement or shopper education on price justification. That combination — clean-label attributes at a mass-accessible price — mirrors the broader shift in snack and protein product development that has reshaped center-store and grab-and-go sets across grocery and convenience channels.

The move also reflects a wider industry pattern: established meat snack manufacturers are pressing into clean-label territory that once belonged exclusively to smaller, direct-to-consumer brands. For hospitality and foodservice operators tracking better-for-you protein options for catering, amenity programs, or retail-to-go sections, Jack Link's scale and distribution footprint make this lineup one to evaluate.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.