Japanese Donut Shop Breaks Delivery Tradition I'm Donut ?, the Tokyo-based bakery known for its signature nama donuts, is now offering delivery across Manhattan—marking the brand's first foray into delivery service anywhere in the world. Founded by Chef Ryouta Hirako, I'm Donut ? has built a following through in-person queues at locations across Japan, Korea, Taiwan, Malaysia, and New York's Times Square since opening its first NYC location in April 2025. The shift to delivery aims to reduce wait times for customers seeking the brand's signature soft, melt-in-your-mouth pastries.

Menu and Offerings The delivery menu includes: Nama Donuts: Original, Matcha, and Chocolate varieties Vegan Ring Donuts: Glazed, Strawberry Chocolate, and Pistachio White Chocolate Savory Donuts: NY BLT, Chicken Ginger Teriyaki, and Scrambled Eggs Specialty Donuts: Zaku Zaku and Choco Shell Beverages include Matcha and Hojicha (iced or hot), plus specialty drinks such as Salted Maple Hojicha Latte, Classic Hot Chocolate, and housemade lemonade. Exclusive online offerings include a Half-Dozen Box Set featuring six signature varieties, a limited-edition Treat Yourself Box, and Lunch Combos pairing savory donuts with beverages.

Expansion Context I'm Donut ? operates 11 locations in Japan and four overseas (Times Square, Seoul, Taipei, and Malaysia), with one location in Indonesia coming soon. The brand opened in Tokyo in 2022. Delivery service launched October 5, 2026, from the Times Square location at 154 West 45th Street (between 6th and 7th Avenues).

Why It Matters

The move signals how established international QSR concepts are adapting to U.S. market expectations around convenience and delivery infrastructure. For Manhattan restaurateurs and bakeries, the precedent raises questions about whether cult-status, queue-dependent models can maintain brand cachet when friction is removed.

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Written by FBM Publications Editors