Hunt Brothers Pizza, the largest branded pizza program in the convenience store channel with more than 11,000 locations nationwide, has launched a limited-time Hot Honey Ultimate Pepperoni Pizza in partnership with Mike's Hot Honey. The pie is now available at participating locations across 16 states.

The LTO builds on Hunt Brothers' signature pepperoni platform by loading the pizza with 50% more pepperoni and 100% natural part-skim mozzarella, finishing it with the brand's proprietary Just Rite Spice™ blend and a post-bake drizzle of Mike's Hot Honey. That last step — applying the honey after the oven — preserves the condiment's signature sweet-heat profile without cooking off the flavor.

The C-Store Angle

For c-store operators carrying the Hunt Brothers program, LTOs serve a specific commercial purpose: generating in-store excitement and incremental traffic without requiring major operational changes. Robinson Hunt of Hunt Brothers Pizza framed the partnership in exactly those terms, noting that Mike's Hot Honey has built strong consumer recognition and that the collaboration gives store partners "another exciting way to drive traffic and sales." The program is turn-key by design — Hunt Brothers is not a franchise and charges no royalty or marketing fees, lowering the barrier for independent c-store operators to participate in trend-driven promotions.

Sweet Heat's Staying Power

The hot honey flavor profile has moved well beyond its pizzeria origins. The condiment category has expanded aggressively into convenience and foodservice channels, with brand-name products like Mike's Hot Honey increasingly appearing as co-branded ingredients rather than simple add-ons. For operators tracking limited-time offer strategy in foodservice, this partnership is a useful data point: aligning a c-store pizza program with a nationally recognized condiment brand compresses the consumer education curve and lends immediate credibility to the LTO.

The Hot Honey Ultimate Pepperoni Pizza is available while supplies last at Hunt Brothers locations in Alabama, Arkansas, Colorado, Florida, Indiana, Kentucky, Louisiana, Michigan, Mississippi, New Mexico, New York, Ohio, Oklahoma, Pennsylvania, Tennessee, and Texas. Availability varies by location.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.