Chain Taps Customer Donations for Spinal Cord Research Huey Magoo's is using its in-store transactions to fundraise for the Christopher & Dana Reeve Foundation during September, which marks Spinal Cord Injury Awareness Month. Throughout the month, guests at participating Huey Magoo's locations can round up their in-store purchase to the next dollar, with all donations going to the foundation. The foundation focuses on advancing innovative research and improving quality of life for individuals and families living with paralysis. It operates the National Paralysis Resource Center, the only federally funded entity dedicated to directly supporting the paralysis community, according to its mission statement. "The Reeve Foundation is near and dear to my family," said Andy Howard, president and CEO of Huey Magoo's. "We're honored to support the foundation's incredible work and invite guests at participating Huey Magoo's locations to join us this September by rounding up their in-store purchase. Even the smallest donation can make a meaningful difference in advancing life-changing care, groundbreaking research and hope for individuals and families living with paralysis." Howard's connection to the foundation is personal—the partnership reflects the chain's broader commitment to using its expanding footprint to support meaningful causes.

About the Players Founded in 2004, Huey Magoo's operates in 12 states and has earned recent recognition including a No. 4 ranking in USA TODAY 10BEST's 2026 Readers' Choice Awards for Best Fast Food Fried Chicken. The chain specializes in premium, hand-breaded chicken tenders made from the chicken tenderloin. The Christopher & Dana Reeve Foundation, established in 1982, meets all 20 Better Business Bureau standards for charity accountability and holds the BBB's Charity Seal.

Why It Matters

For Huey Magoo's, roundup campaigns are a low-friction way to build customer goodwill while directing funds to a cause aligned with leadership values. For operators considering similar initiatives, the model leverages existing transactions without requiring menu changes or operational disruption.

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Written by FBM Publications Editors