Premium Non-Alcoholic Beverage Partnership Signals Menu Shift
Hiyo Social Tonics has secured a partnership with Tao Group Hospitality to distribute its organic social tonic across the hospitality group's portfolio of upscale restaurants, nightlife venues, dayclubs, and rooftop bars in four major markets: New York, Las Vegas, Los Angeles, and Chicago. The deal signals continued momentum in the non-alcoholic beverage category, as consumers increasingly seek elevated alternatives when dining out and socializing.
Hiyo's placement across Tao Group's premium venues—which attract affluent diners and nightlife patrons—underscores the brand's positioning in the higher end of the alcohol-free spirits segment.
Growth Opportunity for Venue Operators
For operators, the partnership reflects a broader shift in hospitality menus. Alcohol-free beverage programs are no longer niche offerings; they now represent a significant revenue opportunity in venues where mixology-quality presentation and craft ingredients command premium pricing.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
