Social Media Strategy Targets September Promotion Haven Hot Chicken is leveraging National Chicken Month with a giveaway that bridges its social channels and physical locations. Every other weekday in September, the Nashville hot chicken chain will post a list of names on Instagram and TikTok. Customers who spot their name—regardless of spelling—can redeem a free Tendie Duo Combo at any participating location with a valid photo ID. The combo normally retails for $15.75 and includes two jumbo tenders, garlic dill pickles, toast, a choice of house-made sauce with a side, and a 22-ounce drink. According to the brand, the format keeps the conversation going online while giving guests another reason to visit in person.
How the Promotion Works The giveaway runs through September 30, beginning on Tuesday, September 1.
Customers must redeem their free meal on the date their name is posted, and the offer is valid while supplies last. One combo per person per promotional day. A valid photo ID is required.
Brand Context Haven Hot Chicken positions itself as one of the first fully dedicated Nashville hot chicken concepts in New England, with five levels of heat and what it describes as a focus on quality ingredients. The brand's product approach centers on what it calls CCJSD: crispy, crunchy, juicy, spicy, and delicious.
Why It Matters
For restaurant operators, the campaign illustrates a practical approach to converting social-media engagement into same-store visits. By naming names—literally—the promotion creates daily touchpoints that encourage followers to check feeds regularly, solving a common problem in social-driven loyalty: how to sustain visibility without fatigue.
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Written by FBM Publications Editors
