The global initiative featuring Leo Messi brings once-in-a-lifetime sweepstakes with grand prize to meet the soccer star and 300+ additional prizes including Hard Rock Hotel stays & Unity loyalty program points, "Legendary" hotel suites, limited-time menu offerings and exclusive apparel for fans of the beautiful game
HOLLYWOOD, Fla., June 9, 2026 /PRNewswire/ -- Hard Rock International today unveiled its "All Teams. One Place." campaign in celebration of this summer's biggest global soccer tournament, powered by a partnership with record-breaking athlete and Hard Rock brand ambassador, Leo Messi. Spanning Hard Rock properties around the world, the campaign brings fans together through: a global sweepstakes that features a very special Messi meet-and-greet grand prize and more than 300 additional prizes including Hard Rock Hotel stays and Unity loyalty program points; exclusive Messi Legendary Suite experiences at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood; a new Messi Legendary Burger crafted in collaboration with the legend himself; new globally inspired shareable menu items added for a limited time; World Cup countries apparel; and new additions to the Messi retail collection – all part of one legendary lineup.
Inside the rollout
Why it matters
For industry operators, this is another data point in the structural change reshaping the hospitality sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.
The global initiative featuring Leo Messi brings once-in-a-lifetime sweepstakes with grand prize to meet the soccer star and 300+ additional prizes including Hard Rock Hotel stays & Unity loyalty program points, "Legendary" hotel suites, limited-time menu offerings and exclusive apparel for fans of the beautiful game
HOLLYWOOD, Fla., June 9, 2026 /PRNewswire/ -- Hard Rock International today unveiled its "All Teams. One Place." campaign in celebration of this summer's biggest global soccer tournament, powered by a partnership with record-breaking athlete and Hard Rock brand ambassador, Leo Messi. Spanning Hard Rock properties around the world, the campaign brings fans together through: a global sweepstakes that features a very special Messi meet-and-greet grand prize and more than 300 additional prizes including Hard Rock Hotel stays and Unity loyalty program points; exclusive Messi Legendary Suite experiences at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood; a new Messi Legendary Burger crafted in collaboration with the legend himself; new globally inspired shareable menu items added for a limited time; World Cup countries apparel; and new additions to the Messi retail collection – all part of one legendary lineup.
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Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
