New Spicy Menu Items Target Football Season H&H Bagels, the Manhattan-born bagel chain, is rolling out two limited-time jalapeño popper offerings starting September 10, capitalizing on back-to-school and sports viewership demand. The Jalapeño Popper Cream Cheese combines the brand's plain cream cheese with chopped pickled jalapeños, bacon and shredded cheddar. A heartier option, the Jalapeño Popper Egg Sandwich layers scrambled eggs, bacon, cheddar, pickled jalapeños and plain cream cheese on an H&H bagel. Both items run through September 30 at all H&H Bagels locations nationwide.

## High Holiday Bundles Offer Volume Discounts Paralleling the spicy menu debut, H&H is promoting three Bagel Bundles from September 10–21 for Rosh Hashanah and Yom Kippur entertaining, each offered at 10% savings: - Bagels & Spreads Bundle ($46.13): One dozen bagels with two pounds of cream cheese or spreads
- Bagels, Spreads & Salads Bundle ($48.70): One dozen bagels with one pound of cream cheese or spread and one pound of house-made salad
- Bagels, Spreads & Nova Bundle ($89.78): One dozen bagels with one pound of nova smoked salmon, two pounds of cream cheese or spreads, sliced tomato, onion and capers

About the Brand Founded in 1972 on Manhattan's Upper West Side, H&H Bagels has become synonymous with the quintessential New York City bagel, earning appearances on shows such as Sex and the City and Seinfeld. The brand continues to use its original recipe and artisanal water-bagel method, with each bagel proofed, kettle-boiled, bathed in cold water and oven-baked fresh throughout the day.

Why It Matters

The dual-pronged launch targets two separate dayparts—casual snacking and catering—while leveraging cultural occasions (football season and Jewish High Holidays) to drive foot traffic and bulk orders. For operators, the bundle strategy addresses holiday catering demand with pre-built portions and margin-protected pricing.

For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.

Written by FBM Publications Editors