Guy Fieri's Downtown Flavortown Opens Second Location in Myrtle Beach

FACE Amusement Group has opened Guy Fieri's Downtown Flavortown at Myrtle Beach Mall, a 50,000-square-foot dining and entertainment destination that marks the second location for the hybrid concept. The venue converted a former anchor retail space into a large-scale restaurant and entertainment experience.

The Myrtle Beach location features a chef-driven menu developed with Emmy Award-winning personality Guy Fieri, alongside bowling, arcade games, craft cocktails, and a Freaky Tiki bar. The space also accommodates private events and group gatherings.

Menu and Offerings

The menu centers on Fieri's signature dishes, including Trash Can Nachos and the Bacon Mac 'N' Cheeseburger, paired with a full bar program of craft cocktails, beer, and specialty drinks.

"Get ready, Myrtle Beach...it's go time! If you dig big flavor, scratch-made food and real deal cocktails, come on down," said Guy Fieri. "We've got the whole Flavortown experience for you from the Tiki Bar to bowling to the huge gaming floor, it's all here. We're fired up to be part of the Grand Strand community and look forward to seein' you soon!"

Expansion Strategy

The flagship Pigeon Forge location, which spans over 40,000 square feet, has established the concept as a leading hybrid restaurant-entertainment destination in tourism-driven markets. That location features a 300-plus seat restaurant, duckpin bowling, and more than 10,000 square feet of arcade and interactive gaming.

Bucky Mabe, CEO of FACE Amusement Group, said: "We are excited to officially announce that Downtown Flavortown Myrtle Beach is open. This concept has proven successful in high-traffic tourism markets, and Myrtle Beach allows us to bring it to life at an even larger scale. We are creating a destination that brings together dining and entertainment in a way that appeals to both visitors and the local community."

Myrtle Beach draws millions of visitors annually, positioning the new location as both a major regional attraction and year-round destination for residents.

About FACE Amusement Group

FACE Amusement Group operates entertainment venues across the United States, including Arcade City, Big Top Arcade, Rockin' Raceway Arcade, and various other attractions. The company has received Great Place to Work® recognition for three consecutive years. Its philanthropic Bear Hugs program has donated nearly 20,000 stuffed animals to local charities.

Why It Matters

The Downtown Flavortown expansion demonstrates the growing viability of hybrid dining-entertainment concepts in destination markets. As operators seek to maximize ancillary revenue streams and dwell time, venues combining F&B with gaming and attractions offer a proven model for capturing wallet share across multiple categories.

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Written by FBM Publications Editors