Seven all-inclusive resorts across Mexico and the Dominican Republic are now bookable under a new U.S. consumer promotion from Fiesta Americana Travelty, the online booking platform for Grupo Posadas, offering 25% off stays of three nights or more and a $300 Experience Credit redeemable toward select dining, wellness, adventure, and destination activities.
The "Know It Like We Do" campaign is notable for how it frames the value proposition: rather than leading with rooms or resort amenities, Grupo Posadas centers the offer on food and culture. For hospitality operators watching experiential travel trends, the positioning reflects a broader industry shift away from commodity-style all-inclusive packages toward curated, story-driven stays where culinary programming is a primary draw.
The Experience Play
Eligible credits can be applied to select culinary journeys, wellness programming, recreation, and guided destination activities, with specific offerings varying by property. Participating resorts span adults-only and family-friendly formats and include Devossion by Live Aqua Playa del Carmen, Live Aqua Punta Cana, Live Aqua Cancun, Grand Fiesta Americana Coral Beach Cancun, Fiesta Americana Condesa Cancun, Fiesta Americana Riviera Nayarit, and Fiesta Americana Puerto Vallarta. The breadth of the portfolio gives operators and travel buyers a range of price points and guest profiles to match against group or incentive travel programs.
"Our resorts are gateways into the places we call home," said Jose Jaime Lorenzo, Grupo Posadas Chief Commercial Officer. "We want guests to leave with more than beautiful photographs. We want them to carry home a story, a connection, a flavor."
Why It Matters for Operators
For foodservice and hospitality professionals, the campaign signals how Mexico's largest home-grown hotel company is competing against global all-inclusive chains: by leaning into more than 50 years of local expertise and authentic culinary traditions rather than matching amenity-for-amenity. That strategy has direct implications for restaurant and food programming within hospitality venues, where differentiated dining experiences are increasingly what drives resort selection and repeat bookings.
The promotion is also a window into how resort operators are bundling experiential credits to increase perceived value without discounting room rates beyond a fixed threshold — a yield-management approach that beverage and dining outlet operators within hotels are watching closely as they negotiate internal charge structures and outlet revenue share. With culinary experiences positioned as a central selling point, F&B teams at participating properties carry added pressure to deliver programming that justifies the campaign's cultural promise.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
