A 33-year Wolfgang Puck Fine Dining Group veteran and a casino marketing executive who engineered a $10 million EBITDA turnaround have joined GMA Consulting as Senior Advisors, strengthening the Las Vegas-based firm's bench at the intersection of hospitality operations and guest experience strategy.
David Robins' Résumé
David Robins spent from 1992 to 2025 as Executive Vice President of Operations, Corporate Chef, and Managing Partner for Wolfgang Puck Fine Dining Group, overseeing a global portfolio that includes Spago, CUT, and Wolfgang Puck Bar & Grill across Las Vegas, Beverly Hills, New York, London, Singapore, and other markets. During that tenure he led more than 30 domestic and international restaurant openings, managed more than 1,500 employees, and held $400 million in annual revenue responsibility — working alongside luxury hospitality partners including Four Seasons, MGM Resorts, The Ritz-Carlton, Caesars Entertainment, The Venetian, and the Walt Disney Company. His honors include a James Beard Award nomination, Las Vegas Chef of the Year recognition, and coverage from Zagat, Forbes, Bon Appétit, and The Wall Street Journal. In 2025, Robins launched Robins Hospitality, a full-service consultancy focused on concept development, operational turnarounds, culinary innovation, and leadership coaching for hotels, restaurant groups, and lifestyle brands. His addition to GMA brings operators access to a practitioner who built — and ran — some of the most high-profile fine dining destinations in the country, a credential increasingly valued as integrated resort operators compete on culinary programming to drive non-gaming revenue.
Mirabal's Marketing Depth
Alisa Mirabal arrives with more than 20 years spanning casino operations, CRM strategy, digital transformation, and product innovation. Her operational record includes serving as Vice President and Assistant General Manager at Red Rock Casino Resort, where she oversaw a 2,600-employee property generating $450 million in annualized revenue, and as Vice President of Marketing, Sales & Entertainment at Hard Rock Hotel & Casino Lake Tahoe, where she delivered a $10 million EBITDA improvement in 18 months. Most recently, she directed global gaming systems CXS product lines at Aristocrat Technologies — managing a $25 million development budget across 40 legacy product lines and multi-region regulated omni-channel and payment systems. For foodservice and hospitality operators increasingly dependent on data-driven loyalty platforms and personalized guest engagement, Mirabal's background translates directly: she understands both the technology stack and the operational reality on the floor.
What It Means for Operators
"Alisa and David each bring exactly the kind of hands-on, results-driven experience our clients count on," said Josh Swissman, Founding Partner & Managing Director of GMA Consulting. "As our industry evolves, additions like this strengthen our ability to deliver real, measurable results across every corner of the guest experience."
GMA's client roster spans the majority of public gaming companies, 85 Native American tribes, and commercial and investment banks globally — making these appointments relevant well beyond Las Vegas strip properties. For tribal gaming operators and regional integrated resorts looking to modernize F&B programming or build loyalty ecosystems, access to advisors with Robins' and Mirabal's operational depth represents a meaningful resource. Industry observers tracking restaurant and hospitality consulting trends note that post-pandemic demand for advisors who have managed large-scale culinary operations and technology-driven guest engagement has outpaced supply. GMA's moves reflect that pressure. As covered by Food & Beverage Magazine, the integration of culinary excellence and data-driven marketing is increasingly central to how integrated resorts differentiate in competitive markets.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
