GMA Consulting, a gaming and hospitality consulting firm, has appointed Alisa Mirabal and David Robins as Senior Advisors, expanding its roster of subject-matter experts serving gaming operators, tribes, banks, and government agencies.
Mirabal Brings Casino Marketing Experience Mirabal joins with more than 20 years of leadership across casino operations, marketing strategy, product innovation, and digital transformation. Most recently, she served as Vice President of Advanced Products & Global CXS Products at Aristocrat Technologies, where she directed five-year product roadmaps and oversaw a $25 million development budget across 40 legacy product lines for regulated omni-channel and payment systems in the U.S., Asia, and Australia. Her casino operating background spans 16 years, including a role as Vice President & Assistant General Manager at Red Rock Casino Resort, where she led a full-spectrum resort operation with 2,600 employees and $450 million in annualized revenue. At Hard Rock Hotel & Casino Lake Tahoe, she delivered a $10 million EBITDA swing in 18 months as Vice President of Marketing, Sales & Entertainment. Mirabal holds an MBA in Marketing from the University of Wisconsin, Whitewater, and a B.S. in Gaming Management from the University of Nevada, Reno.
Robins Brings Three Decades of Fine-Dining Leadership Robins brings more than 35 years of hospitality operations and culinary leadership. From 1992 to 2025, he served as Executive Vice President of Operations, Corporate Chef, and Managing Partner for Wolfgang Puck Fine Dining Group, directing culinary and operational functions across a global, multi-concept restaurant portfolio including Spago, CUT, and Wolfgang Puck Bar & Grill in Las Vegas, Beverly Hills, New York, London, Singapore, and beyond. During his tenure, Robins led more than 30 domestic and international restaurant openings, oversaw more than 1,500 employees, and carried $400 million in annual revenue responsibility. He also served as Executive Chef of Spago, Wolfgang Puck's flagship restaurant, helping establish Las Vegas as a culinary destination. His honors include a James Beard Award nomination, Las Vegas Chef of the Year, and recognition from Zagat, Forbes, Bon Appétit, and The Wall Street Journal. In 2025, he founded Robins Hospitality, a consultancy offering concept development, operational turnarounds, culinary innovation, and leadership coaching to hotels, restaurant groups, and lifestyle brands.
Why It Matters
For gaming and hospitality operators, these additions signal GMA's focus on connecting legacy technology and customer experience investments to measurable revenue growth. Mirabal's background modernizing casino loyalty and CRM systems, paired with Robins' track record opening and operating high-volume, multi-concept fine dining operations across resort properties, addresses two persistent operator pain points: aging customer data infrastructure and inconsistent food and beverage execution.
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Written by FBM Publications Editors
