BWH Hotels has opened GLō Best Western Olive Branch, an 80-room hotel in one of Mississippi's fastest-growing suburban markets. The property, located at 8853 Midsouth Drive in Olive Branch, marks the latest expansion of the GLō brand into high-growth secondary markets.

Property Design and Amenities The newly constructed hotel features contemporary design with curated artwork reflecting the region's cultural heritage. Guest amenities include a fitness center overlooking an outdoor pool, a pergola-shaded seating area, outdoor grilling stations, and a fire pit for social gatherings. All guests can earn and redeem points through Best Western Rewards, with points redeemable for free room nights, airline miles, or gift cards.

Market Position Positioned in DeSoto County, the property serves the Memphis logistics ecosystem while offering proximity to Clarksdale's blues music scene, regional culinary destinations, Ole Miss athletics, and youth sports tournaments. According to Amy Hulbert, Vice President of Boutique and Upscale Brands at BWH Hotels, "GLō continues to redefine what travelers can expect from a suburban hotel, offering elevated yet accessible experiences in high-growth markets. Olive Branch is a dynamic hub for logistics, healthcare and manufacturing, and this new property provides the perfect blend of contemporary design and character for those visiting the Memphis area."

Ownership and Development The property is owned and operated by Yogi DeSoto Corporation and built by Patel Construction.

Managing Partner Chintu Patel said, "We were drawn to the market's strong economic growth, expanding business landscape and increasing demand from travelers visiting the Memphis region. GLō's modern design, guest-focused amenities, and inviting social layout make it the perfect fit for guests looking for a fresh and elevated stay experience."

Why It Matters

The opening reflects broader industry trends toward boutique-style amenities in suburban secondary markets, particularly in regions with robust logistics and youth sports tourism. The Memphis metro area's continued expansion as a distribution hub makes properties like this strategically important for hospitality operators seeking to capture business travel in underserved secondary markets.

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Written by FBM Publications Editors