Miami-based Gigli is broadening its beverage portfolio with the launch of a three-SKU Daily Functional Line and a zero-proof SKINNY Mocktails collection, anchored by a rollout at Hy-Vee. The move extends a brand that launched in January 2024 with THC cocktails into the mainstream functional beverage aisle, now reporting more than 8.5 million cans sold, placement in 5,500 retail locations, and distribution across 21 states.
The Three-SKU Lineup
Each Daily formula is built around a distinct wellness occasion. Daily Lift (Energy + Strength) delivers 180 mg of natural caffeine from green coffee bean and guayusa, 3 g of creatine monohydrate, and 100 mg of L-theanine, rounded out with ashwagandha, Panax ginseng, and vitamins B6 and B12 — in Peach Mango and Strawberry Yuzu flavors. Daily Glow (Beauty + Hydration) combines electrolytes with 2 g of hydrolyzed collagen, 240 mg of hyaluronic acid, and 3 g of creatine monohydrate per serving, available in Dragon Fruit and Blackberry Lime. Daily Flow (Mood + Mind) centers on lion's mane alongside reishi, cordyceps, L-theanine, guayusa, and ashwagandha in Blueberry Acai and Pomegranate Blood Orange. All three SKUs are made with real fruit juice and contain no sucralose or aspartame — a pointed differentiator in a category where "zero sugar" and "zero calorie" positioning often signals artificial sweeteners.
Zero-Proof Extends the Occasion
The SKINNY Mocktails collection targets the cocktail occasion with four flavors — Blueberry Lemon Smash, Blood Orange Margarita, Raspberry Mule, and Pineapple Mojito — each formulated with real juices, ashwagandha, and ginseng, and clocking in at under 15 calories with zero added sugar. The line positions Gigli at the intersection of two of the fastest-moving segments in beverage industry analysis: functional beverages and the booming non-alcoholic occasion.
"We believe the next chapter of functional beverages belongs in the everyday beverage aisle," said Kam Talebi, Founder and CEO of Gigli. "We're building formulas with complementary ingredients and clear roles in people's daily wellness routines."
Retail Footprint and What's Next
The Hy-Vee launch marks Gigli's most significant conventional-grocery foothold to date. For operators and buyers evaluating the functional beverage shelf, Gigli's "stackable functionality" concept — bundling multiple supplement-category ingredients (creatine, collagen, adaptogens) into a single RTD can — reflects a consumer appetite for products that consolidate wellness routines. That same logic is reshaping restaurant beverage programming as on-premise accounts seek non-alcoholic offerings that justify premium price points through perceived functional value. Both the Daily Functional Line and SKINNY Mocktails are available direct-to-consumer at gigli.com, complementing the retail channel build-out tracked by publications like Food & Beverage Magazine covering the broader better-for-you segment.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
Frequently Asked Questions
What's Gigli's distribution footprint right now, and why does Hy-Vee matter for this launch?
Gigli's in 5,500 retail locations across 21 states with 8.5 million cans sold since January 2024. Hy-Vee's a major regional anchor in the Midwest and Plains — hitting their shelves signals serious mainstream credibility and shelf space in a chain that moves volume.
How does Daily Lift stack up against competitors like Bang or Celsius on caffeine and ingredients?
Daily Lift delivers 180 mg of natural caffeine from green coffee bean and guayusa, plus 3 g of creatine monohydrate and 100 mg of L-theanine — comparable firepower to Celsius (200 mg) but differentiated by the ashwagandha and adaptogenic blend rather than taurine-heavy formulas. It's positioned for sustained energy, not just the spike.
Why is the 'no sucralose or aspartame' claim actually a differentiator in functional beverages?
Most zero-sugar functional drinks rely on sucralose or aspartame because they're cheap and stable at scale. Gigli's using real fruit juice sweetening instead — that matters to retail buyers sourcing for health-conscious consumers who are actively avoiding artificial sweeteners, especially in beauty and wellness categories.
Are the SKINNY Mocktails competing with Ghia, Kin, or traditional mixers?
SKINNY Mocktails sit between premium zero-proof spirits (Ghia, Kin) and functional mixers — under 15 calories, formulated with ashwagandha and ginseng, and flavored like actual cocktails (Margarita, Mojito, Mule). They're priced for the cocktail occasion, not the mixer aisle, so they're hunting volume in the no-/low-alcohol segment, not cannibalizing RTD spirits.
What's the real market thesis here — why is Gigli pivoting from THC into mainstream functional?
THC cocktails are state-regulated and cap addressable market; mainstream functional beverages hit all 50 states with 8-digit TAM. Gigli's using its brand equity and formulation expertise to chase the functional energy and beauty-from-within segments, which are outpacing traditional soft drinks in growth rate.
