A new 187ml three-pack from Gemma di Luna Prosecco DOC hits the U.S. market this fall, giving bars, hotels, event venues, and retailers a compact single-serve sparkling option priced at $19.99 SRP alongside the existing 750ml bottle at $16.99.
The format is positioned for spontaneous, casual occasions — outdoor concerts, picnics, backyard gatherings — where full-bottle service is impractical. For on-premise operators, single-serve sparkling wine in a sealed, portable format can reduce waste and simplify pour-cost management, particularly at banquet functions, poolside service, and catered events where open bottles are difficult to control.
The Product
Gemma di Luna Prosecco DOC is made from 100% Glera grapes and comes in at 10.5% ABV. The wine presents as pale straw yellow with white flower, lemon peel, and peach aromatics; the finish carries lemon curd, honey butter, and mineral notes. It is positioned as an aperitif and pairs across a broad menu spectrum — charcuterie boards, seafood, cheese courses, and desserts — making it versatile for beverage directors building Italian-leaning wine programs. For operators looking to add a seasonal cocktail, the brand suggests a fall spritz built with pear nectar, elderflower liqueur, and seltzer, a simple build that translates easily to batch preparation.
Market Context
Enovation Brands, the Aventura, Florida-based exclusive U.S. importer, is a subsidiary of Italian Wine Brands, S.p.A. (IWB), Italy's largest private wine group and the world's leading Prosecco producer by volume. IWB distributed 160 million bottles across 95 countries in 2025, giving Gemma di Luna considerable supply-chain backing. Enovation joined IWB in 2022 and also imports VOGA Italia, Ca' Montini, and Luna Di Luna, among other labels.
The timing of the three-pack launch aligns with the broader Prosecco category's expansion into occasion-driven, accessible formats. As operators navigate ongoing pressure on alcohol beverage margins, accessibly priced Italian sparkling wine — particularly in single-serve formats that reduce shrinkage — represents a practical addition to fall menus and event packages. Lisa Schuster, National Marketing Director for Enovation Brands, framed the launch around the Italian Ferragosto tradition of slowing down and savoring time with others, positioning the SKU for everyday occasions rather than just celebratory moments.
For beverage directors and buyers tracking sparkling wine and Italian import trends, the 187ml format reflects a wider industry shift toward smaller, more flexible packaging. Operators building out their hospitality beverage programs for fall events and holiday season pre-planning should note the nationwide availability and the dual SRP structure that supports both retail and on-premise channel strategies.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
