Frankie's Organic Snacks](https://www.frankiessnacks.com) has moved onto Amazon U.S. with a new snack-size multipack format, deepening the Quebec-based brand's American retail push just weeks after landing in more than 500 Target stores. The Aug. 28 launch introduced 15-count multipacks of individually packaged 0.5-ounce bags in White Cheddar and Himalayan Pink Salt Puffcorn, priced at $14.99 each — alongside a seasonal return of White Cheddar Ghost Puffs timed to Halloween.
A New Format for U.S. Consumers
While Frankie's retail partners, including Target, primarily stock full-size bags, the Amazon channel introduces a format built for on-the-go and lunchbox use cases. The White Cheddar Puffcorn multipack is exclusive to Amazon, giving the brand a differentiated SKU to drive e-commerce trial. Matthew Bordonaro, vice president of sales at Frankie's Organic Snacks, noted the platform complements the Target rollout by broadening national accessibility: "The multipacks give families a convenient way to keep individually packaged bags on hand for lunches or snacking on-the-go."
For foodservice and specialty food retail operators tracking better-for-you snack trends, Frankie's positioning is squarely within the organic, clean-label segment gaining shelf space across channels. All products are USDA Organic, Certified Gluten-Free, non-GMO, kosher, and oven-baked rather than fried — credentials that resonate with health-conscious consumers and institutional buyers alike.
Ghost Puffs Return With Broader Reach
The limited-edition White Cheddar Ghost Puffs, returning for a second Halloween season with expanded distribution, illustrate a seasonal SKU strategy that more snack and beverage brands are adopting to sustain consumer interest between core-line purchases. Ghost Puffs carry the same organic and gluten-free certifications as the core lineup and are available on both Amazon and Thrive Market through the fall while supplies last. Bordonaro framed the approach plainly: seasonal formats give the brand creative latitude while generating fresh discovery moments.
Founded in 2018 in Laval, Quebec, Frankie's is already present in more than 5,000 Canadian locations. The U.S. expansion — combining a mass-retail foothold at Target, an e-commerce multipack exclusive on Amazon, and a natural-channel presence on Thrive Market — reflects a multi-channel growth model increasingly common among emerging organic snack brands seeking to scale without a single-retailer dependency. The $14.99 multipack price point positions the brand as a premium but accessible option in the better-for-you snack aisle, a segment that continues to outperform conventional salty snacks in unit growth across North American retail.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
