Four Seasons Hotels and Resorts](https://www.fourseasons.com/) is expanding its curated itinerary collection with three new multi-property journeys covering Japan, Thailand and the Hawaiian island of Lanai — each built around a single coordinated team that handles logistics, programming and local access across every stop.
The expansion follows earlier launches in Bali, Spain and Mexico and signals a deliberate push by the luxury brand to position its network of properties as a connected travel product rather than a series of standalone stays. With more than 600 restaurants and bars across its global portfolio, Four Seasons is leaning into food and beverage programming as a central pillar of each itinerary.
The Food and Beverage Thread
The Japan itinerary — titled "The Art of Old & New" and spanning nine days across Tokyo, Kyoto and Osaka — puts culinary access at its core. Guests secure entry to 1F at Toyosu Fish Market, a section typically restricted to top-tier sushi professionals, followed by a chef-led sushi-making session using fish selected from the market that same morning. In Osaka, local guides lead guests through the neighborhood institutions and market traditions that underpin the city's identity as Japan's culinary capital. For hospitality operators tracking how luxury brands integrate local food culture, this format — pairing raw market access with on-property technique sessions — represents a replicable model for high-value guest programming.
The Thailand itinerary, "Stories & Stillness," runs 11 days across Bangkok, Chiang Mai and Koh Samui. A bespoke cocktail experience at the award-winning BKK Social Club in Bangkok, where guests create and bottle a personalized spirit, anchors the beverage programming. Chiang Mai adds a visit to Naenna Studio, where a mother-daughter team preserves northern Thai textile traditions — the kind of artisan access that reinforces food-and-culture narratives increasingly central to luxury travel marketing.
Wellness as a Revenue Driver
The Lanai itinerary, "Two Worlds, One Island," runs seven days and moves guests between two distinct Four Seasons properties on the same island. The first phase at Four Seasons Resort Lanai centers on outdoor and cultural experiences; the second shifts to Sensei Lanai, A Four Seasons Resort, where private forest bathing and restorative spa rituals frame a wellness-focused close to the journey. The dual-resort format allows Four Seasons to capture more room nights per trip while differentiating the guest experience within a single destination — a structural approach that restaurants and resorts exploring multi-venue programming may find instructive.
Marc Speichert, Executive Vice President and Chief Commercial Officer at Four Seasons, framed the collection around the tension between depth and ease. "These itineraries reflect what Four Seasons does best: combining the care, personalization and trusted service our guests know us for with the deep local knowledge of the people who call these destinations home," he said. A dedicated team acts as a single point of contact throughout each journey, coordinating experiences and tailoring recommendations at every stage.
The broader collection now spans six destinations — Japan, Thailand, Lanai, Bali, Spain and Mexico — with Four Seasons operating 136 hotels and resorts across 47 countries and more than 60 projects in development. As luxury travelers increasingly seek curated depth over itinerary breadth, the multi-property journey format offers hospitality brands a structured way to drive longer stays, higher per-guest spend and stronger loyalty without adding new inventory.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
