Flo Rida Joins Beyond Juicery + Eatery as Equity Partner Flo Rida has become an equity stakeholder and franchise partner with Beyond Juicery + Eatery, the fast-casual smoothie and juice chain founded in 2005 in Birmingham, Michigan. The partnership extends beyond new location development and is designed to shape the company's footprint across health, wellness and lifestyle sectors, with initiatives spanning market expansion, brand development, strategic partnerships and consumer engagement. The collaboration includes plans to introduce Beyond Juicery + Eatery to key markets throughout South Florida while supporting the brand's national growth strategy. Beyond Juicery + Eatery operates over 50 locations today, with restaurants in Michigan, Ohio, Florida and Georgia.
Strategic Vision and Shared Values The partnership was spearheaded by Beyond Juicery + Eatery Board Member Niko Moschouris, with support from Co-Founder Mijo Alanis. Both recognized a shared commitment to innovation, wellness, entrepreneurship and community impact. "I've always believed that success starts with taking care of yourself, and wellness has always been a core part of how I approach life and business," said Flo Rida. "I love that you can grab something that makes you feel good while still delicious, whether it's my go-to green bottled juice, the Blue Mood Rush smoothie or the Turkey Dijon Wrap. What excited me wasn't simply the opportunity to help expand a restaurant concept but the opportunity to become part of a long-term vision that's redefining how people engage with health, wellness and lifestyle. I'm proud to join the Beyond family as we build something with meaningful cultural impact and create lasting value in communities across South Florida and beyond."
About the Brand Beyond Juicery + Eatery serves made-to-order smoothies and juices, nutrient-packed bowls, fresh wraps and wholesome meals. The chain has been recognized by Franchise Times' annual Top 500 list, QSR Magazine's 40/40 List, Entrepreneur's Top New & Emerging Franchises and Inc. 5000 ranking. The brand began franchising in 2018. Mijo Alanis, co-founder, said: "We're all about feeling beyond good. From the very beginning, Niko saw what a natural fit this partnership could be. Flo doesn't just put his name on something—he immerses himself in it. Whether he's performing on stage, building businesses or giving back to his community, he brings an incredible level of energy and authenticity. That's exactly the kind of franchise partner we want representing Beyond, and we've got a good feeling about growing this partnership together." The transaction was facilitated by The Law Office of Joseph Adeife, which represented Flo Rida throughout the franchise agreement. Additional details regarding the partnership's strategic initiatives and future market expansion will be announced in the coming months.
Why It Matters
Celebrity investment in QSR franchises remains relatively uncommon, particularly in the health-focused segment. Flo Rida's equity stake and active involvement signal confidence in Beyond's growth trajectory and positions the brand to leverage his cultural platform for market penetration in South Florida and beyond.
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Written by FBM Publications Editors
