Field of Greens, a Florida-based fast-casual concept, has opened its 10th location as part of an accelerated growth phase that includes three additional units planned within the next six months. The chain currently operates with approximately 200 employees and generates about $15 million in annual revenue. Each new location is projected to create 15–20 local jobs.
National Expansion Strategy Beyond its Florida footprint, Field of Greens is pursuing national growth through franchise and licensing models, with partnerships already in development including HMSHost and Aramark. "At the heart of the growth is the same mission the brand was built on: making fresh, health-focused food convenient, flavorful and affordable for busy families, professionals and health-conscious consumers."
Why It Matters
Field of Greens' expansion trajectory reflects broader operator appetite for health-focused fast-casual concepts and multi-unit franchising as a path to scale. The brand's reliance on established foodservice partnerships like HMSHost and Aramark signals a tested playbook for non-traditional venue placement—a strategy increasingly adopted by fast-casual brands seeking accelerated market penetration beyond standalone locations.
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Written by FBM Publications Editors
