Holiday seasonal flavors are coming to the frozen novelty aisle from FatBoy Ice Cream, which is rolling out two limited-edition ice cream sandwich varieties — Peppermint and Gingerbread — at a suggested retail price of $5.99 per 6-pack. The launch marks the brand's first foray into holiday-specific SKUs under its signature Thick N' Creamy platform and positions the line squarely in the competitive seasonal impulse segment.
The Two New SKUs
The Peppermint Ice Cream Sandwich pairs cool peppermint ice cream with dark chocolate wafers, while the Gingerbread Ice Cream Sandwich combines gingerbread-flavored ice cream with graham wafers. Both products are built on the same real-ice-cream foundation that has driven the core FatBoy line, targeting shoppers looking for a premium, nostalgic frozen treat during the gifting and entertaining season.
"Some flavors just instantly feel like the holidays," said Russell Stokes, CEO of Casper's Ice Cream, the Richmond, Utah-based parent company behind the FatBoy brand. "Peppermint and gingerbread bring a sense of nostalgia, and we loved the idea of reimagining these holiday favorites as frozen treats that feel both familiar and a little unexpected."
Retail Footprint & Timing
The two SKUs are available now at select Albertsons, WinCo, Bashas', Eight Point, AFS, and Bristol Farms locations across Arizona, California, Hawaii, Idaho, Illinois, Indiana, Iowa, Nevada, New Mexico, Oregon, Texas, Utah, and Washington. Availability varies by retailer and market, making the launch a regionalized seasonal play rather than a nationwide rollout — a common risk-managed approach for limited-edition frozen novelty introductions.
For grocery buyers and category managers, the $5.99 price point positions the 6-pack at a moderate premium tier within the frozen novelty segment, aligning with broader food and beverage industry trends toward trading up on seasonal and specialty items. Limited-edition holiday SKUs have become a reliable traffic and basket-size driver in the freezer aisle, particularly at regional chains where differentiated assortment can set a store apart from mass competitors.
Casper's Ice Cream, founded in 1925, has built its portfolio — which also includes the Jolly Llama brand — on premium ingredients and domestic manufacturing. The FatBoy line previously earned an Editors' Picks Award from Progressive Grocer and was named a finalist for the FoodBev World Food Innovation Awards for its Ice Cream Sandwich Pops, signaling that the brand's innovation cadence is gaining recognition across the broader frozen and packaged food retail space. The holiday launch extends that momentum into a high-velocity selling window where seasonal novelty commands outsized shelf attention.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
