Two centuries after the first bottle of water was drawn from the Source Cachat spring in the French Alps, evian is staging its biggest U.S. brand moment yet: a consumer-facing celebration in Brooklyn on August 27, 2026, timed to the start of the US Open Singles Main Draw.

The one-night-only event transforms the DUMBO Archway into an immersive brand environment featuring interactive installations, French-inspired cuisine, live entertainment, and surprise guest appearances. Tickets are complimentary and available via RSVP, with additional releases planned for August 17 and 24 at 9 a.m. ET while supplies last. For on-premise operators and premium foodservice accounts, the activation underscores evian's continued positioning at the intersection of fine dining, sports, and experiential hospitality—territory that matters as premium beverage placement becomes increasingly competitive.

The US Open Connection

The August 27 celebration is no coincidence. evian is marking 40 years as the US Open's Official Water, and the brand's anniversary signage and limited-edition 200 Years Young rPET bottle packaging will appear at water carts across the tournament grounds throughout the event. That dual presence—consumer activation in Brooklyn plus high-visibility placement inside one of sport's most-watched venues—gives the campaign a reach that extends well beyond a single evening.

"For 200 years, the journey of evian has begun in the French Alps," said Fran Mulhern, Senior Vice President, evian. "Through these signature experiences, we're creating meaningful connections between our source, our heritage and the people who have embraced evian as part of their lifestyle and rituals for generations."

Heritage as a Menu Differentiator

evian's centennial platform also has direct implications for the hospitality trade. The brand holds status as the Official Water of the MICHELIN Guide U.S., meaning it already flows through some of the country's most scrutinized dining rooms. The 200 Years Young campaign—with its emphasis on Alpine provenance, 15-plus years of glacial filtration, and French wellness heritage—gives sommeliers, beverage directors, and front-of-house staff fresh storytelling material at a moment when table-water selections are increasingly part of the overall guest experience narrative.

Companion to the New York event, evian's nationwide 200 Years Young Sweepstakes runs through August 17 at evian200.com. The grand prize includes VIP access to the Brooklyn celebration, courtside seats at a US Open opening match, a stay at the Hôtel Royal in Évian-les-Bains, a spa day rooted in Alpine wellness traditions, a fine dining experience, and an outdoor excursion near the brand's source spring. Five first-prize winners each receive a one-month supply of the limited-edition anniversary rPET bottles.

For operators already serving evian—or evaluating premium still and sparkling water options for their programs—the campaign represents the kind of brand equity investment that can support menu storytelling and restaurant beverage program development in an era when guest expectations around premium hydration continue to rise. Parent company Danone USA operates more than 10 U.S. manufacturing facilities and holds a portfolio spanning yogurt, plant-based beverages, cold brew coffee, and other categories relevant to the foodservice channel.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.